Marketing Professional

**Marketing Professional - Campaign Management**:

- Job Req ID: 44380
- Posting Date: 6 Mar 2025
- Function: Brand and Marketing
- Unit: Finance & Business Services
- Location: Building No 14 Sector 24 & 25A, Gurugram, India
- Salary: Competitive

**Why this job matters**:
The Content & Campaign Professional supports content and campaign activities and marketing initiatives targeting increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty.

**What you’ll be doing**:
1. Supports in executing BT Group's content and campaign strategy, supporting the achievement of BT Group's commercial and marketing objectives.
2. Supports the implementation of content programs that delivers measurable value to BT Group's digital profile and search engine optimisation (SEO) as well as web traffic.
3. Participates in activities that contribute to BT Group's brand positioning for external communications as part of the content strategy and plan.
4. Collates information and data for analysis purposes to help campaign teams make strategic, data-driven recommendations aimed at improving results and increasing client retention.
6. Supports with analytics activities across BT Group developing visible and measurable conversion funnels, identifying patterns that demonstrate content and campaign outcomes and adjusting from campaigns with poor performing return on investment (ROI).
7. Undertakes content production operations delivering assets that support BT Group's content and campaign strategy.
8. Supports in the implementation of ways to improve working processes within content and campaign management.

**The skills you’ll need**:

- Agency Management- Customer Lifecycle- Marketing Strategy- Stakeholder Management- Budgeting- Campaign Development- Campaigning- KPI/Metric Monitoring- Brand Strategy- Digital Marketing- Campaign Optimisation- Customer Segmentation- Project/Programme Management- Account Based Marketing- Decision Making- Growth Mindset- Inclusive Leadership**Our leadership standards**:
**Looking in**:
**Leading inclusively and Safely**
I inspire and build trust through self-awareness, honesty and integrity.
**Owning outcomes**
I take the right decisions that benefit the broader organisation.

**Looking out**:
**Delivering for the customer**
I execute brilliantly on clear priorities that add value to our customers and the wider business.
**Commercially savvy**
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

**Looking to the future**:
**Growth mindset**
I experiment and identify opportunities for growth for both myself and the organisation.
**Building for the future**
I build diverse future-ready teams where all individuals can be at their best.

**About us**

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands - BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project - connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

**A FEW POINTS TO NOTE**:
Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

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