Pr Associate

2 days ago

Chembur Mumbai Maharashtra, India Basil Leaf Full time

About Basil Leaf We are a luxury fashion label specializing in handcrafted lehengas and drape sarees etc (₹35K-45K range), stocked at Pernia’s, AZA, Ogaan, and other premium platforms. Our mission is to blend traditional craftsmanship with contemporary design, worn by celebrities and styled by industry icons. Role Summary We seek a hustler with a black book of Bollywood stylists and media contacts to accelerate our celebrity placements and editorial features. You’ll work closely with our PR agency to convert pitches into tangible collabs—not just coordinate. **Key Responsibilities** **Celebrity & Stylist Collabs** Secure **4-5 monthly placements** (celeb wears/editorials) by leveraging your network & in coordination with PR agency. Negotiate **barter deals** (outfits for posts/features). Maintain a **"Dream 10" target list** and track outreach. Ensure gifting/pitching is **on-brand.** Land 1-2 monthly features in Vogue, Elle, Harper’s Bazaar. **Skills & Experience** - **1-3 years in fashion/PR (agency or luxury brand).**: - **Update of Mumbai stylists/editors.**: - **Fluent in "fashion PR speak" (knows how to sell a lehenga as a "must-have").**: - **Data-driven: Tracks placements and ROI.** **How to Apply** Send your resume + a **1-page PR pitch** for Basil Leaf (include: 1 target celeb, 1 media outlet, and how you’d secure coverage) to Reporting To: Founder/Director Pay: ₹25,000.00 - ₹35,000.00 per month **Benefits**: - Provident Fund Schedule: - Day shift Work Location: In person

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