Partner - The Exchange

**Overview of job**
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director - Trading Analytics to join our team. This is a high-impact role where you will help shape the future of media trading analytics, drive strategic insights, and deliver measurable results for the largest advertiser in India, Unilever India. As a Senior Director, you will lead data that drives decision-making, collaborate with internal and external stakeholders, and stay ahead of the ever-evolving media landscape. Your expertise will directly influence buying strategies, trading projects, and client deliverables, making you a key player in our mission to innovate and excel in media trading solutions.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

**Reporting of the role**

This role reports to: Lead - Trading Analytics

**Key responsibilities**

As the Senior Director - Trading Analytics, you will:

- Strategic Leadership
- Stay ahead of the latest trends in the media landscape and their implications to inform and refine buying strategies across all media channels.
- Lead the development of trading strategies that align with client goals and market opportunities.
- Contribute to thought leadership by creating POVs, whitepapers, and insights on the evolving media landscape.
- Data Analysis & Insights
- Lead data analysis efforts to provide actionable insights and strategic input for trading projects.
- Deliver high-quality client deliverables, including viewership and competition analysis, trading reports, and reviews.
- Collaborate with internal teams to identify and deliver media insights that improve business outcomes for clients.
- Stakeholder Management
- Build and maintain strong relationships with clients, acting as a trusted advisor on media trading and analytics.
- Manage stakeholders at the client media end, ensuring alignment and satisfaction.
- Team Collaboration & Mentorship
- Serve as the go-to expert for teams on the media landscape, providing guidance and mentorship.
- Work closely with cross-functional teams to drive innovation and deliver results.
- Tools & Technology
- Utilize industry-leading tools and software for planning, audience research, and measurement, such as BARC, Yumi, IRS, TGI, and MAP, to develop impactful media solutions.

Key Focus Areas
- Strategic Impact
- Media Trading Efficiency: Track & plan improvement in inflation efficiency on TV
- Market Insights: Deliver actionable insights or reports that directly influence client strategies or trading decisions.
- JBP management of Trading partners: Track & recourse partner JBPs to help improve client outcomes.
- Client Success
- Client Deliverables: Ensure 100% on-time delivery of all client-facing reports, insights, and trading reviews.
- Data & Analytics Excellence:

- Tool Utilization: Achieve adoption of advanced analytics tools & automation to enhance decision-making.
- Data-Driven Decisions: Demonstrate instances per quarter where data-driven insights directly lead to measurable improvements in trading outcomes.
- Team Leadership & Collaboration
- Cross-Functional Collaboration: Successfully lead or participate in cross-functional projects per quarter, ensuring alignment with broader organizational goals.
- Financial Performance
- Cost Savings: Identify recovery from long tail partners that result in cost savings annually.
- Thought Leadership
- Industry Contributions: Publish internal whitepapers, POVs, or case studies to position the team as a leader in trading & landscape analytics.
- Operational Excellence
- Process Optimization: Identify and implement process improvements to streamline trading analytics workflows.

**What you’ll bring**:
To excel in this role, you should have:

- Expertise in Media Analytics: Proficiency in industry software and tools for planning, audience research, and measurement.
- Analytical Skills: Strong ability to analyze and evaluate data, with attention to detail and accuracy in output.
- Stakeholder Management: Proven experience in managing client relationships and internal stakeholders effectively.
- Communication & Presentation Skills: Excellent interpersonal communication and presentation skills, with the ability to influence and persuade.
- Time Management: Strong organizational skills with the ability to handle multiple projects simultaneously.
- Proactiveness & Innovation: A proactive mindset with a passion for innovation and problem-solving.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team
- **#teammindshare**
- We believe that in today’s world, everything begins and ends in media. We aim to be our