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Digital Marketing Executive

3 weeks ago

Ahmedabad Gujarat, India Intelligent IT Hub Full time

We are looking for a dynamic and results-driven **Digital Marketing & SEO Executive** to lead and execute end-to-end organic lead generation strategies. This role combines SEO expertise, content planning, social media engagement, and strategic outreach to build brand presence and attract qualified leads.

**Key Responsibilities**:
**SEO Strategy & Execution**:

- Create and implement a comprehensive **SEO strategy** focused on organic lead generation.
- Perform **On-page and Technical SEO** for the Shalin Designs website.
- Monitor and guide **Off-page SEO activities** executed by team members.
- Conduct ongoing **Local SEO optimization** and **Competitor analysis**.
- Track and analyze **keyword performance**, adjust content and placement strategies accordingly.
- Suggest and implement ideas to improve **traffic, impressions, and CTR**.

**Content & Blog Optimization**:

- Optimize existing blog content for SEO performance.
- Conduct keyword and topic research for **new blog posts and guest articles**.
- Manage and execute **guest post outreach activities**.

**Analytics & Monitoring**:

- Track and report user traffic trends using **Google Analytics, Google Search Console, and SEMrush**.
- Provide insights and action plans based on performance data.

**Social Media & Profile Management**:

- Handle the **social media presence** (including content creation and design ideas).
- Manage and update **LinkedIn profiles**:

- Support LinkedIn activities related to **lead generation** and **brand positioning**.

**Lead Generation & Sales Support**:

- Identify and connect with the **target audience** across platforms.
- Share company posts and maintain regular **engagement** with potential leads.
- Attend weekly meetings to discuss ongoing strategies and improvements.

**Skills & Qualifications**:

- Proven experience in **SEO, digital marketing**, and **content optimization**.
- Proficiency in tools like **Google Analytics, Google Search Console, SEMrush**, and LinkedIn Sales Navigator.
- Excellent communication skills and a collaborative mindset.
- Creative thinker with attention to detail and an analytical approach.

**Preferred Tools**:

- SEMrush, Ahrefs, Google Analytics, Google Search Console
- Canva or similar tools for basic design