PPC Executive

4 days ago

Mohali Punjab, India Webguruz Technologies Pvt. ltd Full time

**Job Brief**

We are looking for a skilled and dynamic PPC Specialist to manage our organization's paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing, and optimizing our PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting.

**Responsibilities**
- Conducting research and analyzing data to identify the most effective keywords and targeting strategies for our PPC campaigns.
- Developing, implementing, and optimizing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
- Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximize ROI.
- Monitoring and analyzing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly.
- Collaborating with other marketing team members to ensure consistency across all campaigns.
- Staying up-to-date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns.

**Requirements**:

- Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
- Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Excellent communication and teamwork skills to collaborate effectively with other marketing team members
- Knowledge of Google Analytics and other analytics tools
- Bachelor's degree in Marketing, Advertising, or a related field is preferred
- Certifications in Digital Marketing/Google Ads etc..are a plus

Pay: ₹11,616.17 - ₹37,883.55 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Monday to Friday

**Experience**:

- Digital marketing: 1 year (required)
- PPC Campaign Management: 1 year (required)

**Language**:

- English (required)

**Location**:

- Mohali, Punjab (required)

Work Location: In person

Application Deadline: 23/08/2024

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