Digital Branding Coordinator

5 days ago

Mumbai Maharashtra, India HR POWER PAK Full time

**Job Summary**:
Location: Khar

**Key Responsibilities**:

- **Digital Marketing Strategy**:

- Develop, implement, and manage comprehensive digital marketing strategies to promote the company’s products or services.
- Identify trends and insights to optimize performance and achieve key business objectives.
- **SEO & SEM**:

- Manage and improve the company’s organic search rankings and online presence.
- Oversee paid search campaigns (Google Ads, Bing Ads) to ensure maximum ROI.
- **Content Marketing**:

- Collaborate with the content team to create and promote high-quality content across various digital platforms.
- Manage the content calendar to ensure consistent and timely content delivery.
- **Social Media Management**:

- Develop and execute social media strategies to increase brand visibility and engagement.
- Manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.
- **Online Advertising**:

- Plan and manage digital advertising campaigns across platforms such as Google, Facebook, Instagram, and LinkedIn.
- Monitor and optimize ad performance, budgets, and KPIs.
- **Analytics & Reporting**:

- Use web analytics tools (e.g., Google Analytics) to monitor website traffic and campaign performance.
- Generate reports on the effectiveness of digital marketing efforts and make data-driven decisions.
- **Website Management**:

- Oversee website management, ensuring that it is optimized for SEO, user experience, and conversion.
- Work with web developers to implement website updates and improvements.
- **Team Leadership & Collaboration**:

- Lead and mentor the digital marketing team, ensuring they are motivated and delivering high-quality work.
- Collaborate with internal teams (e.g., sales, product) to align digital marketing strategies with overall business goals.

**Key Qualifications**:

- **Education**:

- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. A Master’s degree is a plus.
- **Experience**:

- Proven experience (typically 5+ years) in digital marketing or a similar role.
- Experience with B2B or B2C digital marketing in [specific industry] is desirable.
- **Skills**:

- Strong understanding of current digital marketing concepts, strategies, and best practices.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Excellent communication and copywriting skills.
- Strong analytical and project management skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Application Question(s):

- can you join immediately?

**Experience**:

- WordPress: 1 year (preferred)
- Digital marketing: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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