Media Operation- Delivery

1 day ago

Bengaluru, India Hiveminds Innovative Market Solutions Pvt Ltd Full time

**Key responsibilities**

Strategic

Develop, implement and execute strategic marketing plans for Programmatic line of business identified in order to attract potential customers and retain existing ones.

Provide thought leadership and perspective for adoption where appropriate

Be able to integrate Data, Analytics, Creative, and Media seamlessly into a relevant client offering

Grow the Trading desk offering of the company with high levels of Systematic Process & Automation on Planning, Buying, Managing, and Optimizing Media campaigns

Grow the Programmatic Media Spends in Absolute terms as well as in Share of Overall media bought by the company

Keep track of micro and macro industry trends that should be applied to business.

Execution

Be able to manage and allocate budgets. Be analytical and possess ability to leverage data and insights in the development of marketing plans execution

Develop forecasts and strategies to optimize the competitive position and increase performance within Programmatic & Media-buying.

Ensuring that stakeholders like clients and the account teams are kept updated on Performance KPIs via dedicated/ad-hoc reporting and status meetings

Adapt to and Achieve various Client KPIs around Reach, Frequency, Viewability, Inventory Quality, CPM goals,Traffic, App Installs, & Transactions etc

Managerial

Build and train a team of enthusiastic & talented Marketing Analysts & Specialists to handle Programmatic clients

Do the QA & testing of team’s work

Measure and report performance of all Programmatic & Media-buying campaigns, and assess against goals (ROI and KPIs)

Work closely with the Business Heads to provide the necessary Business & marketing support.

Work closely with Finance team to secure the necessary approvals, process & budgetary support

**Qualifications**

First-hand experience in leading a Programmatic team for an Agency/ Programmatic Product-Service Company/Clientside

First-hand experience in Pitching, Media-Planning, Publisher Partnerships & Negotiations, Setup, Execution & Optimization of large-scale Programmatic campaigns

First-hand experience in Business development and direct contribution to Pre-sales & Consultative selling & Revenue Growth of Division

Relevant Certification in DV360, Campaign Manager, Adserver tech, Measurement/Attribution, Analytics,Programmatic Buying & Planning

Relevant experience in working with DV360, Campaign Manager, Google Analytics, MediaMath, Sizmek - or other similar Adserver/Trading Desk platforms

Bachelor’s/Masters in Marketing/Computer science/Engineering/Mathematics

Knowledge of Coding skills, Excel, Data Analytics/Visualization tools like R, Tableau etc is a plus

Key Understanding of the inventory, targeting, placement, creative, and data mix that works for clients

Understanding of programmatic landscape including ad-verification, brand safety measures, DMPs, and 3rd party data providers

Positive, can-do attitude; must be experienced at effective communication and fostering teamwork

Comfortable working in a dynamic, time-sensitive environment with numerous competing priorities

Develop positive relationships focused on retaining clients and employees

Ability to drive initiatives forward with limited supervision

Exceptional written and verbal communication skills with all levels of employees

Conversant with all the terminology used in programmatic & performance marketing

The Role will be located from our Bangalore Office ( currently only WFH) along with sales-related Travel when travelling starts on a regular basis.

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