Digital Advertising Copywriter

2 weeks ago

Chennai, India Vendasta Full time

**The impact you’ll have**
- Performing day-to-day copywriting tasks and managing the workflow
- Providing ad copies that are clear, concise, and grammatically sound
- Understanding the campaign goal, its requirements and creating ads that speak

to the target audience
- Building ad content and ad structure from start to finish such as doing relevant

keywords research, putting together a list of keywords, ad groups, headlines and

ad descriptions.)
- Understanding, developing, and maintaining clear brand voice
- Following advertising best practices and Ad platform policies and guidelines
- Producing quality work and running audits on ads created and running across

platforms
- Help to increase the level of Ad copy produced using quality assurance

methodology and implementing a process for continued success

**The value you’ll bring**
- 2+ years of experience in copywriting or related role
- Proficient knowledge of SEM, including best practice for writing Ad copies and keyword research
- Proficient knowledge of social media ads ( Facebook/Instagram, Linkedin etc.)
- Exceptional organizational skills and attention to detail
- Ability to work independently with mínimal supervision and collaborate within a strong team environment
- Independent decision maker; can take calculated risks and deal with ambiguity
- A technical aptitude and an ability to learn new processes quickly
- Experience or knowledge of search engine optimization (SEO)
- Experience with creative and ads content A/B testing

**Bonus Points for**
- Knowledge of the digital advertising industry - able to speak to campaigns performance and navigate through the platforms
- Experience running Digital Advertising campaigns on platforms (Facebook, Google, YouTube, Display network, Linkedin etc)
- Knowledge of keyword research tools like Google keyword planner, SEMrush.
- Bonus: Experience in web design, usability and content creation
- Bonus: Proficiency with WordPress and experience with Adobe creative suite (Photoshop, InDesign)

**KPIs Responsible**
- Ad copies completed
- Ad copy quality checked
- Hours spent training Ad copy

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