Digital Marketing Executive

2 weeks ago

Kolkata West Bengal, India Klarustech Full time

**Company Description**

KlarusTech is a 360° Digital Media and Marketing Agency located in Kolkata. Our focus is on helping businesses grow in Digital Media with smart campaigns and laser-targeted audiences. We fuse cutting-edge social media strategies, SEO, targeted client search, content timeline optimisation, and development services to maximize the monetisation of all our clients' media campaigns while simultaneously branding their message and image. Our success lies in yours, and we are dedicated to driving measurable results through our proprietary process and strategic marketing principles.

**Role Description**

This is a **full-time on-site role**for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for various day-to-day tasks such as developing and implementing marketing campaigns, creating and managing social media content, analysing and interpreting web analytics to make data-driven decisions, and web content writing.

**KlarusTech is Looking for**:

- Help create **Meta & Google Ads** strategies for KlarusTech's clients including extensive keyword research and analysis
- Implementation of PPC strategies
- Manage and optimize the existing PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
- Assist in reviewing Search Engine Marketing PowerPoint presentations and optimizing under-performing listings
- Create monthly Ad Reports with analysis of performance of campaigns along with recommendations for improvements
- Conduct keyword research with CPC estimates and develop quality keyword portfolio
- Recommend new content for websites, as needed
- Assist Account Managers with customer management and communication regarding needs, rankings, and other customer facing search marketing communications

**This Role Requires**:

- 2+ Years of Experience into Meta Ads Campaign and Google Ads Management
- Strong Paid Marketing Experience
- Strong written and communications skills
- Good copywriting and grammar skills
- Knowledge of Google Analytics, Search Console & Meta Analytics
- Knowledge of SEO is a plus
- Knowledge of / capability in Word, Excel, and PowerPoint
- Knowledge of conversion analysis and landing page analysis
- Strong reporting skills
- Ability to work in a fast-paced environment

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

- Fixed shift

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person

Application Deadline: 31/01/2025
Expected Start Date: 20/01/2025

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