
Copywriter
2 weeks ago
**Key Responsibilities**:
- Develop compelling and persuasive copy for paid social media ad campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
- Write clear, attractive, and engaging content for websites, landing pages, and other digital assets.
- Collaborate with the marketing team to craft video scripts that align with brand voice and campaign objectives.
- Optimize copy based on performance metrics, audience insights, and A/B testing results.
- Work closely with design and media teams to ensure cohesive messaging and branding across all platforms.
- Stay up-to-date with industry trends, platform updates, and best practices for paid social media advertising.
- Conduct research to understand target audiences and tailor messaging accordingly.
- Proofread and edit content to maintain high-quality standards.
- Assist in brainstorming and conceptualizing new campaign ideas.
**Requirements**:
- 2 to 3 years of proven experience as a copywriter, specifically in paid social media ad campaigns.
- Strong portfolio showcasing successful ad copywriting for social media platforms.
- Excellent understanding of social media platforms and their advertising capabilities.
- Exceptional writing, editing, and proofreading skills.
- Ability to work under tight deadlines and manage multiple projects simultaneously.
- Creative thinking and a keen eye for detail.
- Experience with A/B testing and performance optimization.
- Knowledge of SEO principles and digital marketing trends is a plus.
**Preferred Qualifications**:
- Experience working in an agency or with diverse clients.
- Familiarity with analytics tools to measure copy performance.
- Strong communication and collaboration skills.
**What We Offer**:
- Competitive salary within the budget range of INR 4 to 8 lakhs per annum.
- Opportunity to work with a dynamic and creative team.
- Exposure to diverse projects and industries.
- Flexible work arrangements.
If you're passionate about writing persuasive content that drives results and have a strong grasp of social paid media, we'd love to hear from you
Pay: ₹400,000.00 - ₹800,000.00 per year
Schedule:
- Day shift
**Experience**:
- total work: 2 years (required)
Work Location: In person
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