Digital Marketing Associate

3 hours ago


Remote, India Vijay Dairy & Farm Products (P) Ltd Full time

**Job Title**: Digital Marketing Associate (Entry-Level)
**Location**: Remote (Chennai or Trichy preferred)
**Experience**: 2-3 years
**Type**: Full-Time

**About the Role**:
Join a USA-based CPG brand as a Digital Marketing Associate and support digital campaigns targeting the South Asian community in the USA. You'll manage multi-platform ad campaigns and collaborate with international teams.

**Key Responsibilities**:

- Set up and manage campaigns on Meta (FB/Instagram), Google Ads, YouTube, Instacart, TikTok, and Spotify
- Handle audience targeting, retargeting, and segmentation
- Conduct A/B testing and optimize campaign performance
- Analyze results and provide actionable insights
- Collaborate with creative and content teams

**Requirements**:

- 2-5 years in digital marketing (USA market experience preferred)
- Hands-on experience with Meta Ads Manager, Google Ads, and other paid platforms
- Strong analytical and reporting skills (Google Analytics, Excel/Sheets)
- Familiarity with retargeting and campaign funnels
- Strong communication skills
- Understanding of South Asian consumer behavior in the USA is a plus

**Nice to Have**:

- Knowledge of Mailchimp, Snapchat, Pinterest

**Work Hours**:
Must be available during overlapping hours with EST (USA timezone)

**What We Offer**:

- Opportunity to work with a global brand
- Exposure to multi-platform campaigns
- Remote, growth-oriented work environment

**Job Types**: Full-time, Permanent

**Benefits**:

- Health insurance
- Provident Fund

Work Location: Remote


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