Graphic Designer

2 weeks ago

Entally Kolkata West Bengal, India Aartaa decor Full time

A Graphic Designer in a decor brand plays a crucial role in shaping the brand's visual identity and communicating its aesthetic to the target audience. Here are the key responsibilities:
Brand Identity and Visual Language
- Developing and maintaining the brand's visual identity, including logo, color palette, typography, and imagery.
- Creating style guides and ensuring consistency across all marketing materials.
- Developing visual concepts for product packaging and labeling.

Product Visuals
- Creating high-quality product images for online and offline platforms.
- Designing product catalogs, brochures, and lookbooks.
- Developing visual assets for social media marketing.
- Creating visual content for product demonstrations and tutorials.

Marketing and Promotional Materials
- Designing marketing collaterals such as flyers, posters, banners, and signage.
- Developing visual concepts for advertising campaigns.
- Designing promotional materials for trade shows and exhibitions.

Digital Design
- Designing website and landing pages.
- Creating graphics for online stores and e-commerce platforms.
- Developing social media graphics and visuals.
- Creating digital advertisements and banners.

Collaboration and Communication
- Collaborating with marketing, sales, and product development teams.
- Understanding and interpreting design briefs and client requirements.
- Presenting design concepts and rationale to stakeholders.
- Providing design feedback and recommendations.

Staying Updated
- Keeping up-to-date with design trends and industry best practices.
- Exploring new design tools and software.
- Attending design conferences and workshops.

**Specific Responsibilities May Vary Depending on the Brand**

The specific responsibilities of a graphic designer in a decor brand can vary depending on the size of the company, its target market, and the range of products offered. For example, a high-end luxury decor brand may require a focus on creating sophisticated and elegant visuals, while a more affordable brand may prioritize creating eye-catching and accessible designs.

**Key Skills for a Graphic Designer in Decor**
- Strong visual communication skills
- Proficiency in design software (Adobe Creative Suite, etc.)
- Understanding of color theory and typography
- Ability to meet deadlines and work under pressure
- Strong attention to detail
- Creativity and innovation

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹8,086.00 - ₹18,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Design: 1 year (preferred)
- Graphic design: 2 years (required)
- Team management: 1 year (required)

Work Location: In person

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