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**POSITION PURPOSE**
- To be the Jaquar Brand Ambassador in the retail segment of the assigned territory
- To establish Jaquar CBS among the dealers in the assigned territory
- To educate dealers about Jaquar CBS and its USPs and benefits to them
- To ensure JDS implementation at dealers showrooms
- To maintain price discipline at dealers counters
- To support dealers in achieving targetted results
- To resolve all type of issues related to dealers

**JOB PROFILE**
- To educate dealers on CBS, its purpose, advantages, benefits and how it leads to better business for the dealers
- To brief dealers and their sales staff complete product details of each vertical, our USPs, competition benchmarking & value to the customers
- To get CBS sales training done of the dealers sales staff educating them on selling arguments for each product vertical
- To train dealers and their sales staff to offer complete bathing solutions & not sell individual products by bringing their focus on promotion of concept selling rather than doing product selling
- To ensure Maximum display at dealers showrooms in the given space through JDs
- To ensure suitable branding and maintain Brand Hygiene at all costs
- To set example by personally handling customers at the dealers counter to demonstrate how the product knowledge and
- selling arguments are to be used to sell products as company price
- To ensure price discipline at all dealers counters
- To maintain data in company given software of each customer handled by you at the dealers counter and to follow up till maturity, conversion to sales
- To take other important customers leads from the dealers who visited for follow up at dealers counters
- To follow up with trade customers who patronize respective dealer counters and educate them on CBS, products details of each vertical, our USPs, competition benchmarking
- To convince these trade customers and generate customers leads from them
- To conduct monthly plumber meets attached to dealers counter
- To organize plumbers trainings through customer care on CBS installation
- To take information from plumbers about details of sites they are working on, etc.
- To handle customers leads generated from dealers, trade customers, plumbers and follow up till maturity, conversion to sales
- To coordinate with Customer Care & ensure plumber trainings at respective dealer counters are done
- To ensure the desired number of plumbers attend the trainings at dealers counter
- To introduce & educate the dealers & their sales staff about the new products modification done by the company
- To educate dealers (& their sales staff) on benefits of using dealer portal for problem redressal & access to latest information
- To support dealers & resolve their issues related to supplies, sales, policies, Customer Care & other issues
- To educate dealers on the benefits of issuing warranty certificates for all customers
- To ensure dealers issue warranty certificate to every customer
- To educate dealers on OC support available to them & to set target for each dealer to send customers to OC
- To bring customers to OC
- To bring customers to plant
- To do at least 180 productive meetings per month with external customers
- To ensure revenue genertaion targets dealer wise for CBS, product vertical-wise in line with Counters Market Potential Mapping are achieved