Gm - Product Marketing (Vas)

Job Req ID: 34602- Location: Mumbai, IN- Function: Marketing/Digital- About:

- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

**Role**

GM - Product Marketing (VAS)

**Job Level/ Designation
GM

**Function / Department**

Marketing

**Location**

Mumbai

**Job Purpose**

Responsible for the Callertunes, Sports and Contest content services. Define and drive the product strategy and road map including GTM, usage and retention achieve budgeted revenues

**Key Result Areas/Accountabilities**

Revenues:
Deliver Revenues as per budgets

New Product Development:

- Conceptualize and define new products to meet overall roadmap for the VAS businesses
- Launch new products and services as per the roadmap with adequate ROIs and huge revenue push
- Improve customer experience by developing and implementing process improvements, product changes and by improving user experience. Maintaining a high recall value for existing products and developing easy access mechanism for new products.

Product Marketing:

- Usage and Retention: Planning and execution of effective UNR campaigns in order to ensure revenue growth and better usage of products
- Promotions: Guide circle teams on building and executing BTL promotions.

People Management:

- Managing cross functional internal teams and partners for new product launches and providing regular updates on existing products, processes and updates.
- Promotions: Support circle teams on building and executing effective BTL promotions

Analytics:

- Regular tracking of product performance on various parameters.
- Analysis and Implementing best practices for subscriber base management/content which work across circles

**Core Competencies, Knowledge, Experience**
- Drive and deliver revenues for the vertical as per the budgets
- Recommend & Implement the product strategy
- Driving Usage and Retention and Promotion Plans
- Managing cross functional people effectively providing analytical support and inputs to management and circles, for the vertical.
- Negotiate & Recommend on the revenue share deals with platform and content partners
- Product Development and Marketing
- Managing cross functional team of 24 people indirectly
- Managing Partners.

**Must have technical / professional qualifications**
- A MBA with more than 8-10 years of work experience
- Ability to work in dynamic, high-growth, regulatory compliance driven environments
- At least 7 - 10 years’ experience with a telecom operator / partner - either in U & R or VAS (Marketing)
- Telecom operational experience - platforms, systems and billing
- Strong product management skills
- Knowledge / Exposure to other VAS verticals / Content companies will be an added advantage
- Having handled vendor evaluation, negotiation & contracts

Strong communication and decision making skills

**Vodafone Idea Limited** (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership