PPC and Smm Executive

4 days ago

Mohali, India GigSoft Pro Full time

1. Formulate and implement effective paid strategies (both long-term and short-term) with good ROAS.
2. Optimize PPC budgets and monitor bids to increase ROI.
3. Oversee ad accounts on multiple platforms (Google, Facebook, etc.).
4. A/B testing with different ad creatives and landing pages to improve CTR
5. Managing and optimizing multiple PPC campaigns simultaneously.
6. Perform thorough keyword and audience research followed by strategic targeting.
7. Track and report daily, monthly and weekly KPIs to evaluate performance and identify opportunities for more efficient ad spending.
8. Clear and concise copywriting for campaigns.
9. Ensure that campaigns are aligned across different platforms to avoid wasted spend or crossover.
10. Staying afoot with PPC and SEM trends and implementing them wherever necessary.
11. Discover approaches to reduce the risk of click fraud and irrelevant ad spending.

**Job Types**: Full-time, Regular / Permanent

**Salary**: Up to ₹45,000.00 per month

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Supplemental pay types:

- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

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