Dcommerce Copywriter

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

We are seeking a talented and results-driven Copywriter to join our in-house performance marketing team. This role is ideal for a creative writer who understands the power of persuasive copy in driving conversions and customer action. You will be responsible for crafting compelling copy for both static and video creatives across multiple digital platforms, with a focus on performance marketing campaigns that directly contribute to our revenue growth.

Key responsibilities- Performance Copy Creation: Write compelling copy for performance marketing campaigns across digital platforms that drive clicks, conversions, and sales- Multi-Format Content: Develop copy for various creative formats including display ads, video scripts and product descriptions- Brand Voice Consistency: Ensure all copy maintains consistent brand tonality while adapting messaging for different audience segments, campaign objectives, and platform requirements- Audience Segmentation: Craft targeted messaging for different customer personas and stages of the buyer journey, from awareness to conversion- Competitive Research: Stay updated on industry trends, competitor messaging, and platform-specific best practices in the health and wellness space

Qualifications and skills- Experience: 2-3 years of copywriting experience, preferably in e-commerce, digital marketing, or performance marketing environments- Portfolio: Strong portfolio demonstrating both static and video creative work, with examples of performance marketing materials preferred. Should also include experience creating short-form video content, including motion graphics, product videos, and social media content- Brand Understanding: Ability to work within established brand guidelines while creating fresh, engaging content- Brand Voice: Ability to write within established brand guidelines while creating fresh, engaging content that maintains consistent tonality

Preferred- Collaboration, time management and adaptability- Health & Wellness Experience: Previous experience in the health, wellness, or lifestyle industry with understanding of target audiences and messaging- E-commerce Background: Experience working specifically with e-commerce brands and understanding of the customer journey

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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