SEO Executive

**SEO Executive Job Description**

**Position: SEO Executive**

**Experience Requirements**:

- 6 months to 1 year of hands-on SEO experience
- Proven track record of managing minimum 10 international SEO projects
- Experience working with diverse global markets and understanding cultural nuances in SEO practices

**Language Proficiency**:

- **Excellent proficiency in English** - both written and verbal communication
- Ability to create compelling, SEO-optimized content in English
- Strong communication skills for international client interaction and team collaboration

**Technical SEO Expertise**:
**On-Page SEO**:

- Keyword research and competitive analysis
- Meta tag optimization (title tags, meta descriptions)
- Content optimization and internal linking strategies
- Header tag structuring and URL optimization
- Schema markup implementation
- Image optimization and alt-text creation

**Off-Page SEO**:

- High-quality backlink acquisition and link-building strategies
- Guest blogging and influencer outreach
- Social media engagement and content promotion
- Online reputation management
- Local SEO and citation building
- Community engagement and relationship building

**Advanced SEO Skills**
**AI-Friendly SEO Techniques**:

- Understanding of AI-powered search algorithms (RankBrain, BERT, MUM)
- Content optimization for AI-driven search intent analysis
- Implementation of topic clustering strategies for enhanced content authority
- Voice search optimization and conversational keyword targeting
- Mobile-first indexing optimization

**Generative Engine Optimization (GEO)**:

- **Expertise in optimizing content for AI-driven search engines** like ChatGPT, Perplexity, and Google's Search Generative Experience
- Understanding of E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness)
- Content optimization for featured snippets and AI-generated responses
- Knowledge of how generative AI engines prioritize and synthesize content
- Ability to create content with citations, statistics, and quotations that enhance AI visibility

**International SEO Competencies**:

- Experience with hreflang implementation and international site structure
- Understanding of regional keyword research and local search behaviors
- Knowledge of different search engines beyond Google (Baidu, Yandex, etc.)
- Cultural sensitivity in content creation and SEO strategy
- Multi-currency and multi-language website optimization

**Core Responsibilities**
- Develop and execute comprehensive SEO strategies for international markets
- Conduct thorough keyword research using advanced SEO tools (SEMrush, Ahrefs, Moz)
- Perform technical SEO audits and implement necessary improvements
- Create and optimize content that aligns with AI-powered search algorithms
- Monitor and analyze website performance using Google Analytics and Search Console
- Generate detailed SEO performance reports with actionable insights
- Collaborate with content teams, developers, and international marketing teams
- Stay updated with latest SEO trends, algorithm changes, and GEO best practices
- Manage and execute link-building campaigns for global markets

**Technical Tools & Platforms**
**Required Proficiency**:

- Google Analytics and Google Search Console
- SEMrush, Ahrefs, or Moz for competitive analysis
- Screaming Frog for technical SEO audits
- Basic understanding of HTML, CSS, and JavaScript
- Content Management Systems (WordPress, etc.)
- AI-powered SEO tools (SurferSEO, MarketMuse, Frase)

**Preferred Qualifications**
- Bachelor's degree in Marketing, Digital Marketing, or related field
- SEO and digital marketing certifications
- Experience with international e-commerce platforms
- Knowledge of local SEO practices for different geographic regions
- Understanding of conversion rate optimization principles

**Job Types**: Full-time, Permanent

Pay: ₹15,086.00 - ₹25,592.43 per month