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Digital Marketing Executive

2 weeks ago

Mohali, India Offshore Appricott Private Limited Full time

We are looking for a result-driven Digital Marketing executive to be responsible for developing optimized web content. The Digital Marketing responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI.

To be successful as an Digital Marketing executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills.

**Responsibilities**:

- Build engaging digital, social media and online marketing campaigns
- Handle day-to-day execution to drive acquisitions and engagement
- Manage and generate content for all Social Media platforms.
- Researching and implementing content recommendations for organic SEO success.
- Conducting on-site and off-site analysis of web SEO competition.
- Leading keyword research and optimization of content.
- Conducting on-site and off-site analysis of web SEO competition.
- Using google analytics to conduct performance reports regularly.
- Come up with engaging content and events.
- Prepare and manage the digital marketing campaign - Facebook ads, Google ads,Instagram ads - monitor revenue generation, website traffic, conversion & conversion rates.
- Understand audience behavior and create segmentation.
- Create high quality content copies.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
- Optimizing copy and landing pages for search engine optimization.

**Required Skills**:

- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Thorough understanding of web design and site structures.
- Google Analytics
- Google Search Console (Webmaster Tools)
- Google Keyword Planner Tool
- Moz Research Tools
- Google AdWords
- Bing Ads
- Facebook for Business

**Job Types**: Full-time, Regular / Permanent

**Salary**: Up to ₹500,000.00 per year

**Benefits**:

- Commuter assistance
- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Evening shift
- Monday to Friday
- UK shift

Supplemental pay types:

- Performance bonus
- Quarterly bonus
- Yearly bonus

Ability to commute/relocate:

- Bestech Business Tower, Mohali - 160066, Punjab: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (required)
- PPC Campaign Management: 1 year (preferred)

**Speak with the employer**

+91 7018638548