Digital Marketing Executive

1 week ago

Gurugram Haryana, India Ethics Group of Companies Full time

Digital Marketing Manager

**Work experience**: 4-5 years

**Key Responsibilities**:

- Develop and implement comprehensive digital marketing strategies to achieve company objectives, with a focus on driving traffic, engagement, and conversions.
- Must possess proficiency in managing a monthly marketing budget ranging from 15 to 20 lakh.
- Manage and optimize the company's website to enhance user experience, increase organic traffic, and improve conversion rates.
- Oversee the company's social media presence across all digital platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Monitor and analyze key performance metrics to track the effectiveness of digital marketing campaigns and make data-driven decisions for optimization.
- Stay up-to-date with the latest trends and best practices in digital marketing, search engine algorithms, social media platforms, and online advertising techniques.
- Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to align digital marketing efforts with overall business goals.
- Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, preferably in direct-to-consumer (D2C) brands.
- Proven track record of planning and executing successful digital marketing campaigns that drive results.
- Excellent written and verbal communication skills, with the ability to create compelling content for various digital platforms.
- Analytical mindset with the ability to interpret data, analyze trends, and generate actionable insights.
- Creative thinker with a passion for innovation and experimentation in digital marketing.
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Ability to work independently and collaboratively in a fast-paced, team-oriented environment.

**Benefits**:

- Health insurance
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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