
Digital Marketing
2 weeks ago
**Overview**
**Responsibilities**
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
- Utilize SEO tools to conduct keyword research, optimize website content, and improve search engine rankings.
- Manage social media marketing campaigns across platforms including Facebook, Instagram, and LinkedIn to engage with target audiences.
- Analyze performance metrics using Google Analytics to assess the effectiveness of campaigns and make data-driven decisions for optimization.
- Execute paid advertising campaigns through Google Ads and Facebook Advertising to maximize ROI.
- Collaborate with the design team using Adobe Creative Suite to create visually appealing graphics for various marketing materials.
- Implement conversion optimization techniques on landing pages and throughout the customer journey to enhance user experience.
- Manage e-commerce initiatives by optimizing product listings and driving traffic through SEM strategies.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
**Qualifications**
- Proven experience in digital marketing with a strong portfolio showcasing successful campaigns.
- Proficiency in SEO, SEM, Google AdWords, Google Analytics, and marketing automation tools.
- Familiarity with content management systems such as WordPress and experience in HTML, CSS, JavaScript, and SQL is preferred.
- Strong skills in graphic design using Adobe Photoshop or similar software.
- Excellent copywriting abilities with a focus on persuasive messaging for diverse audiences.
- Knowledge of performance marketing techniques within B2B environments is a plus.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us as we strive to elevate our brand through innovative digital marketing strategies that resonate with our audience
Pay: ₹10,000.00 - ₹12,000.00 per month
Work Location: In person
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