Freelance Digital Marketer
4 days ago
**Key Responsibilities**:
- **Campaign Strategy & Management**:
- Develop, plan, and execute digital marketing campaigns, focusing on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Collaborate with creative and content teams to create compelling ad copy, visuals, and video content.
- **Social Media Advertising**:
- Design, manage, and optimize paid social media ad campaigns to achieve specific business objectives (e.g., brand awareness, lead generation, conversion).
- Perform A/B testing of ad creatives and landing pages to improve campaign performance.
- Analyze and report on ad performance metrics, such as click-through rates, conversion rates, and ROI.
- **Content Creation & Management**:
- Work with content creators to produce engaging and shareable content tailored to each social media platform.
- Maintain a consistent brand voice and message across all digital channels.
- Manage the content calendar, ensuring timely and relevant posts.
- **Analytics & Reporting**:
- Utilize analytics tools (e.g., Google Analytics, social media insights) to track the performance of digital marketing initiatives.
- Prepare regular reports on key metrics and present findings to stakeholders.
- Identify trends and insights to inform future digital marketing strategies.
**Job Type**: Part-time
**Education**:
- Bachelor's (preferred)
Work Location: Remote
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