Social Media
2 weeks ago
**About Abby**:
Abby is a Livestreaming Shopping Platform. We are building an eco-system of Brands, Shopping Experts and Millennial Shoppers.
We are building a Live Commerce Cloud or ecosystem which is powered by:
1) Our proprietary Live Shopping Platforms with dynamic, engaging widgets with gamification at the core of it.
2) Abby Academy where we are grooming and training category Experts on the nuanced science of Live Selling.
Live Shopping accelerates the Shopper journey through the funnel thereby helping Brands at all stages.
We are angel funded and are looking to shake some status quo in the E-commerce world to spearhead the dawn of Live Commerce as an Industry
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- **Social Media & Influencer Outreach Associate**
Do you belong to the world of Influencers and are you excited about the content they create?
Do you see Live Video Shopping on Mobile as the next E-commerce revolution in the current world of D2C Brands, Influencers and Accelerated Ecommerce growth? If so, let's be a team and make this vision come true
We are looking for someone who has the soul of an Influencer.
**What you’ll do**
- Ability to read any Influencer well and getting on board authentic Influencers apt for a Campaign
- Ability to cut through the noise on aspects like number of followers and recognise authentic & powerful influencers with great source of authority
- Source, Screen, Select and build healthy relationships with the Influencers
- Finalise reliable influencers with backups for every show and ensure discipline with the Influencers on showing up, studying the product, rehearsals and delivering as per the Brand’s Language
- Work closely with the Founder, Content Lead, Brand Lead on Influencer selection for any Livestream and training
- Create excitement in the Influencer community and make the ‘Abby Club’ aspirational for Influencers
- Influencer Expense management and timely payments
- Create Playbooks of hiring the right influencers who can be groomed to become experts
- Brainstorm on creative campaigns with the Brand and Creative Lead and voice any inputs/ concerns that Influencers might have
- Stay abreast with all the latest trends in the Social Media world
- Research and stay up to date on the Live Commerce industry trends
- Brainstorming on creative campaigns with the brand and creative lead
- Plan Social Media content and calendar and give Creative briefs to Graphics Designer
**Who are we looking for?**
- Master’s Degree in Arts/ Journalism/ Media/ Psychology
- Total 3-5 years of Media Experience with at least 2 years of experience in Influencer Outreach
- Great people skills on identifying and retaining right talent
- Excellent Articulation and Communication
- Self-Starter, Enthusiastic and Passionate
- Solution Mindset, Team Player
**What will you get?**
- Identifying and Grooming Superstar Influencers of tomorrow
- Challenge of building an Aspirational sought-after ‘Abby Club’ of Live Shopping Experts for Influencers
- Be one of the early core team members who will set the course of the Start-up
- Vibrant and Healthy work environment
**Salary**: ₹20,000.00 - ₹30,000.00 per month
**Benefits**:
- Work from home
Schedule:
- Day shift
Ability to commute/relocate:
- Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (preferred)
**Education**:
- Master's (preferred)
**Experience**:
- total work: 1 year (preferred)
Willingness to travel:
- 25% (preferred)
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