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Content Writer

3 weeks ago

Mumbai Maharashtra, India Qi Spine Clinic Full time

**Job Title: Content Writer - Performance Marketing**

**Location**: Mumbai (On-site)
**Experience**: 1-2 Years
**Company**: QI Spine Clinic - India’s leading chain of advanced back & spine clinics

**About QI Spine**

QI Spine Clinic specializes in non-surgical treatment of back and neck pain, using advanced technology and medical expertise. We are looking for a sharp, fast-learning content writer to support our performance marketing team with high-converting content across platforms.

**Role Overview**

As a Content Writer focused on performance marketing, you’ll be responsible for crafting compelling ad copies, landing page content, lead-gen creatives, and more — all optimized for clicks, conversions, and clarity.

**Key Responsibilities**:

- Write high-impact content for Meta, Google, YouTube, and programmatic ad campaigns
- Craft headlines, descriptions, and scripts that drive engagement and leads
- Support A/B testing by writing multiple variations of copy
- Collaborate with designers to align visuals and messaging
- Optimize content for CTR, conversion, and relevance
- Create short-form content for retargeting, awareness, and lead nurturing funnels
- Research pain points, motivations, and customer psychology to write copy that resonates
- Repurpose and adapt long-form educational content into bite-sized, ad-ready formats

**Required Skills**:

- Strong grasp of performance-driven copywriting and direct-response techniques
- Excellent English writing and editing skills
- Basic understanding of Meta and Google Ads
- Comfortable writing content with medical accuracy and empathy
- Ability to work on tight deadlines and multiple iterations
- Familiarity with tools like Google Docs, Meta Ads Manager (plus point), Canva, or Trello

**Preferred Background**:

- Bachelor’s degree in Communications, Marketing, Journalism, or English
- Prior experience writing ads for a healthcare or D2C brand is preferred

**Why Work With Us?**
- Be part of a mission-led brand helping thousands live pain-free
- Learn from top performance marketers and medical experts
- Work on high-impact campaigns that deliver measurable results

Pay: ₹13,781.70 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person