Content Writer

**Do you have a passion for finance and a knack for crafting compelling marketing content?**

Pari Washington Company is a Chennai based AIF, catering to ultra-high networth individuals and institutional investors in India and globally. While we have been successfully generating superior returns for our investors for over 15 years and growing primarily by word of mouth, we believe it is time to share this with more like minded investors and hence the digital foray.

We are on the lookout for a for a talented Content Writer with basic design skills to join us. You'll be the wordsmith behind our success, creating engaging content and graphics that resonates with our target audience and drives conversions.

**Here's what you'll be doing**:

- Develop content strategies aligned with overall marketing goals and track their effectiveness in driving conversions.
- Create visually appealing marketing collateral using Canva or such other tools.
- Assist in day-to-day activities of posting and managing content in the site and social media channels.
- Stay on top of current financial trends and translate complex financial concepts into clear, easy-to-understand language for our audience.
- Analyze data and user behavior to understand what messaging resonates best with our target audience.

**You're a perfect fit if you have**:

- Graduate or postgraduate with 2+ years of experience as a content writer, preferably in the FinTech or financial services sector.
- A strong understanding of financial concepts and the retail investor landscape in India.
- A willingness to learn new skills and tools for content creation and design, including those powered by AI.
- Excellent writing skills with a clear, concise, and engaging style.
- Experience with content marketing best practices and SEO optimization.
- Proficiency in Canva for creating eye-catching marketing visuals.
- A data-driven approach with the ability to track and analyze content performance.
- A passion for FinTech and a desire to make financial services more accessible.

**Bonus points if you have**:

- Experience with A/B testing and conversion optimization techniques.
- Knowledge of social media marketing best practices.
- The ability to create video scripts or other multimedia content.

**What we offer**:

- The chance to be part of an industry at the cusp of huge growth and disruption, learn from industry stalwarts, yet have complete empowerment to chart your own path.
- A creative and collaborative work environment.
- An opportunity to learn new state-of-art tools for content and design.
- Competitive salary.
- Opportunity to make a real impact on how people manage their finances.

**The position is based out of our Chennai office in Besant Nagar and you will need to come into office for now. This is not a remote work position. Being in Chennai will be a mandatory requirement.**

**Ready to join our FinTech revolution?**

The Story Behind Our Name

Pari, a first generation entrepreneur prince, who resided in the hills of Tamilakam about two thousand years ago, is renowned for his fairness and generosity even today. History, the ultimate judge, however also records that his then fledgling government did not outlast him and did not provide a sustainable return to his constituents. Washington, in contrast, also a first generation entrepreneur but with republican ideals, is renowned for having created what is arguably the world’s most successful enterprise: the United States. While Washington is recognized today for his vision and execution capability as a military strategist and leader, the history books revere him for surrounding himself with peers that were his intellectual equals if not superiors, for the sound and autonomous institutions he built and for implementing a succession plan even while at the top of his game - all in the singular pursuit of building an institution that would stand the test of time. Operating under the guidelines of our value oriented investment process, Pari Washington Company aims to invest primarily with only those entrepreneurs that are at the Pari stage of growth today and are capable of transcending themselves to the Washington stage of life over time. This process, we believe, will be both intellectually stimulating and deliver sustainable investment returns for all over the long term.

Pay: ₹25,000.00 - ₹50,000.00 per month

**Benefits**:

- Flexible schedule
- Food provided
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Experience**:

- Content writing: 1 year (preferred)
- total work: 1 year (required)

**Language**:

- English (required)

Work Location: In person