Digital Marketing Executive

3 days ago


Kochi MGRoad Kochi Kerala, India Dotcod Innovation Private Limited Full time

We are seeking a dynamic and data-driven **Digital Marketing Executive** with at least **1 year of hands-on experience in performance marketing and SEO**. You’ll be responsible for executing strategies that drive measurable results across paid campaigns and organic search, working closely with our content, design, and product teams.

**Key Responsibilities**:Performance Marketing**:

- Plan, execute, and optimize paid campaigns across **Google Ads, Facebook/Instagram, LinkedIn**, and other platforms.
- Monitor key KPIs such as **CPC, CPA, ROAS**, and conversion rates.
- Run A/B tests on creatives, ad copies, and landing pages.
- Track budgets and ensure cost-effective campaign performance.

**Search Engine Optimization (SEO)**:

- Conduct **keyword research**, **on-page optimization**, and **technical SEO audits**.
- Optimize website content, meta tags, and internal linking structures.
- Monitor search rankings and organic traffic performance using tools like **Google Search Console**, **SEMrush**, or **Ahrefs**.
- Collaborate with content teams to ensure SEO best practices are followed.

**Requirements**:

- 1+ years of experience in **Digital Marketing**, with proven expertise in **performance marketing** and **SEO**.
- Experience managing campaigns on platforms like **Google Ads**, **Meta Ads**, etc.
- Working knowledge of SEO tools and analytics platforms (Google Analytics, SEMrush, Ahrefs, etc.).
- Strong analytical skills and ability to derive insights from data.
- Basic knowledge of **HTML**, **Google Tag Manager**, and **WordPress** is a plus.
- Excellent communication and organizational skills.
- Ability to work independently and manage multiple projects.

**Nice to Have**:

- Google Ads or Meta Blueprint certifications.
- Prior experience working in a **startup** or **fast-paced digital agency**.

Pay: ₹9,441.91 - ₹29,915.50 per month

**Benefits**:

- Work from home



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