Marketing Executive Now&me

Now&Me is an **online emotional support network **for people from all over the world to talk about their problems, discuss mental health issues, and connect with others who have been through similar struggles as them

The community today has already exchanged more than **1M thoughts** + **1M messages.**
- We were founded in 2019, are backed by some of the _**_top_**_ _**_global VC firms, and _**_recently raised USD 1 Million [INR 7.3 Crores] in seed funding_**_ from Saama Capital and Whiteboard Capital._**

**_ Key deliverables:_**
**_ Defining & implementing our marketing & growth programs. Managing and building Now&Me’s marketing team of social media managers, content writers, designers etc. Ensuring consistency of user experience, brand voice, tone, and positioning across all platforms and media._**

**_ If we find the right fit in you, we will be _**
**o**
**_ffering competitive salaries and ESOPs_**

**We would love to hear from you if**

~2 years of experience in managing a marketing department, preferably in a related industry - B2C products/Social products/Consumer Apps/User-generated content

Proven experience and success across all disciplines of marketing - product, branding, strategy, social media, communications

Demonstrable experience in positioning a company in a competitive market and winning market share

Prior experience in content & performance marketing, content growth and SEO

You have an experimental mindset. We are looking for non-traditional thinkers, tinkerers, testers, and artists

Visionary with a driven personality, not only highly analytical and strategic but also creative and hands-on in nature

You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments

Excellent written and verbal communication skills, possibly including some copywriting skills

Ability to develop, organize, and maintain process documentation

You prefer working in a collaborative, cross-team capacity

Metrics-driven and analytical; proven ability to prioritise, drive, and achieve results

Self-starter and organized with the ability to prioritize and manage work independently

**What you'll do**

Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.

Create and own the go-to-market (GTM) strategy for our product & new features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption

You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.

Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team

Drive early-stage user acquisition, with strategic direction and tactical execution of paid and organic channels

Keeping updated on market trends & competitor strategies.

Define, build, manage, and control the marketing budget

Identify problems and deficiencies and implement solutions in a timely manner

Identify key KPIs, monitor conversions, growth metrics, click rate, bounce rate, and other KPIs, and prepare and present reports regularly

Track the initiatives and measure week-over-week progress

Come up with various ideas and strategies to sustain the growth

A/B test various strategies, make improvements and take key decisions around them

Be data-driven and open to experimentation

**How can you apply?**

**What we are looking for**

As an early member of our founding team, you'll have the **opportunity to work closely with the founders.** You'll also play a critical role in Now&Me's growth and development by **being a part of our decision-making processes**

We strive to create an **entrepreneurial work environment** and would love to hear from you if you:
Have a founder mindset

Are super motivated, passionate, proactive and can take ownership of all your tasks and execute independently

Are ambitious and care about what you learn, the impact you make, and the lives you save by working with us