Market Research Associate

2 weeks ago

Kharadi Pune Maharashtra, India Pristine Market Insights Pvt Ltd. Full time

Experience Criteria : 3 to 6 Months - **Market Research Industry Experience is MUST..**

**Internship **In Market Research Industry is Preferred

**Interview Mode -** Offline at Office Location

**Job Location**: City Vista, B Wing, Office No. 611, Kharadi, Pune - 411014, Maharashtra, India

Joining**:Immediate (Work From Office Only)**

*Only relevant profiles will receive the calls*

**Job Overview**:
A **Market Research Associate** with 3 months to 1 year of experience typically takes on tasks that help support the analysis and interpretation of market data to help guide business decisions.

**Key Responsibilities**:

- **Data Collection**:

- Gather Market Data: Assist in collecting information from surveys, interviews, reports, and online sources.
- Design Surveys: Help create and distribute questionnaires to capture consumer feedback.
- **Data Analysis**:

- Analyze Data: Use tools like Excel, SPSS, or R to organize and analyze data for insights.
- Identify Trends: Study both numbers and feedback to spot patterns in consumer behavior.
- **Report Preparation**:

- Create Reports and Presentations: Prepare summaries, charts, and presentations to communicate findings.
- Share Insights: Present conclusions to managers and stakeholders to aid in strategic decisions.
- **Competitor Analysis**:

- Track Competitors: Monitor competitors’ offerings, prices, and positioning to understand the competitive landscape.
- Spot Market Gaps: Compare competitors to uncover potential opportunities for the company.
- **Industry Research**:

- Stay Informed: Research industry trends, regulations, and technological advances.
- Recommend Based on Trends: Use knowledge of the market to support strategic recommendations.
- **Support Market Strategy**:

- Collaborate with Teams: Work with marketing, product development, and business units to share insights.
- Support Testing: Assist in testing products or marketing strategies via focus groups or trial initiatives.

**Required Skills**:

- **Analytical Thinking**:

- Detail-Oriented Analysis: Comfortable interpreting large datasets with attention to detail.
- Problem Solving: Able to draw actionable insights from complex data.
- **Research Skills**:

- Methodology Knowledge: Familiar with different research approaches, including both qualitative and quantitative methods.
- Source Savvy: Knows where to find relevant primary and secondary data.
- **Communication**:

- Clear Presentation: Skilled in explaining research findings in writing and verbally.
- Team Collaboration: Works well with a variety of teams to share insights and findings.
- **Technical Proficiency**:

- Data Analysis Tools: Experienced with Excel, Google Sheets, SPSS, or Tableau for analyzing data.
- Data Visualization: Basic knowledge of creating charts or graphs to represent data visually.
- **Time Management**:

- Prioritization: Can handle multiple projects, set priorities, and meet deadlines in a fast-paced setting.

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Morning shift

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