
PPC Executive
2 weeks ago
Key Responsibilities
- Plan, create, and manage **PPC campaigns** on Google Ads, Facebook, Instagram, and other platforms.
- Conduct **keyword research, ad copywriting, and targeting strategies**.
- Monitor campaign performance and optimize for better CTR, CPC, and conversions.
- Track and report key performance metrics to ensure ROI-driven results.
- Perform **A/B testing** of ads, landing pages, and bidding strategies.
- Stay updated with the latest PPC trends, tools, and best practices.
- Collaborate with the marketing team to align PPC campaigns with overall business goals.
**Requirements**:
- **2-3 years of proven experience** in managing PPC campaigns.
- Proficiency in **Google Ads, Facebook Ads Manager, and Analytics tools**.
- Strong knowledge of **keyword research, ad targeting, and bidding strategies**.
- Experience in **remarketing and conversion tracking**.
- Good understanding of SEO and how it integrates with PPC.
- Strong analytical skills with attention to detail.
- Certification in Google Ads (preferred, not mandatory).
Pay: ₹18,000.00 - ₹30,000.00 per month
Ability to commute/relocate:
- Mohali, Punjab: Reliably commute or willing to relocate with an employer-provided relocation package (preferred)
**Experience**:
- PPC: 2 years (required)
Work Location: In person
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