Amazon PPC Ads Expert

4 days ago

Kondhwa BK Pune Maharashtra, India RIITEK Full time

Job Description: Amazon PPC Ads Expert

**Role Overview**

**Key Responsibilities 1. Campaign Strategy & Setup**
- Develop and execute PPC strategies for **Sponsored Products, Sponsored Brands, and Sponsored Display** campaigns.
- Conduct in-depth **keyword research**, competitor analysis, and market trend evaluation.
- Build structured PPC campaigns optimized for visibility, conversions, and ACoS improvement.

**2. Campaign Optimization**
- Monitor daily performance and optimize bids, keywords, placements, and targeting.
- Conduct negative keyword research to minimize wasted ad spend.
- Implement keyword harvesting from auto to manual campaigns.
- Optimize product listings for higher ad relevancy (title, bullets, A+ content feedback).

**3. Budget & Performance Management**
- Plan and allocate monthly PPC budgets.
- Track KPIs including **ACoS, ROAS, TACoS, CTR, CVR**.
- Identify growth opportunities and scale profitable campaigns.

**4. Analytics & Reporting**
- Generate weekly and monthly PPC performance reports.
- Provide actionable insights and recommendations to improve efficiency.
- Use tools such as **Amazon Advertising Console, Brand Analytics, Helium 10, Jungle Scout**, etc.

**5. Cross-functional Collaboration**
- Work with the catalog, creative, and inventory teams to ensure campaign alignment.
- Coordinate on product launches and promotional events (Lightning Deals, Coupons, Prime Day, BMSM).

**Required Skills & Qualifications**
- 2-5 years of hands-on experience managing **Amazon PPC** campaigns.
- Strong understanding of Amazon Seller Central / Vendor Central.
- Expertise in keyword research, bid optimization, and campaign structuring.
- High proficiency in Excel/Google Sheets (Pivot tables, VLOOKUP, reports).
- Strong analytical and problem-solving abilities.
- Experience with third-party tools (Helium 10, PAC, DataDive, etc.) is a plus.

**Preferred Qualifications**
- Experience in D2C or Consumer Electronics / FMCG / Home Appliances category.
- Amazon Ads certification is a strong advantage.
- Understanding of SEO for Amazon Listings.

**Role Type**
- Full-time
- Performance-based incentives available based on ROAS & revenue growth.

Pay: ₹30,000.00 - ₹45,000.00 per month

**Benefits**:

- Flexible schedule
- Paid sick time

Work Location: In person

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