Digital Marketing Executive

4 days ago

Gomtinagar Lucknow Uttar Pradesh, India HPSIPL Full time

**Job Title**: Digital Marketing Executive

**Experience**: 1-3 Years
**Location**: Lucknow
**Department**: Marketing
**Reports to**: Digital Marketing Manager / Marketing Head

**Job Summary**:
**Key Responsibilities**:
**Campaign Management**:

- Monitor and optimize campaigns to maximize ROI and meet performance goals.

**Content Management**:

- Manage and update the company website (using CMS tools like WordPress) to ensure SEO-friendly content.

**SEO/SEM**:

- Conduct keyword research and implement best SEO practices to improve organic traffic and search engine rankings.

**Social Media Management**:

- Manage social media accounts, plan content calendars, and engage with audiences across platforms.
- Track social media metrics and provide insights for improving engagement.

**Analytics & Reporting**:

- Track, measure, and report on campaign performance using tools like Google Analytics and other marketing software.

**Lead Generation**:

- Assist in creating strategies to drive online traffic and generate qualified leads for the sales team.

**Collaboration**:

- Collaborate with internal teams (sales, product, design) to create cohesive digital marketing strategies.
- Stay updated with industry trends, algorithm changes, and new marketing technologies.

**Key Requirements**:

- **Education**: Bachelor’s degree in Marketing, Business, or a related field.
- **Experience**: 1-3 years of experience in digital marketing or a similar role.

**Technical Skills**:

- Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, HubSpot, Mailchimp, or similar.
- Basic knowledge of SEO/SEM and web analytics.
- Hands-on experience with content management systems (e.g., WordPress).
- Experience in managing social media accounts and running paid ad campaigns.

**Soft Skills**:

- Excellent communication, both written and verbal.
- Strong analytical skills and attention to detail.
- Creativity and a passion for digital marketing trends.
- Ability to manage multiple projects and meet deadlines.

Pay: ₹300,000.00 - ₹400,000.00 per year

Work Location: In person

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