Graphic Designer

**Graphic Designer**

**Mission**:
As a Graphic Designer at Dr B Lal Clinical Laboratory, the role involves crafting visually compelling designs to shape and enhance the brand identity. The mission is to seamlessly integrate creativity with strategy, transforming concepts into engaging visual narratives. Collaboration with cross-functional teams is pivotal to contribute to a unified brand language. Dedication to innovation, meticulous attention to detail, and meeting timelines are essential to drive the success of creative endeavors. The goal is to collectively make a lasting impression on the audience, elevating the brand through design excellence and setting new standards in visual storytelling at Dr B Lal Clinical Laboratory.

**Key Responsibilities**:
**Conceptualization and Planning**:

- Study relevant information and materials to plan design concepts.
- Develop rough layouts of art and copy considering arrangement, size, type size, and related aesthetic concepts.

**Stakeholder Management**:

- Liaise, manage, and advise stakeholders on design requirements, budget, style, format, print production, and timescales.
- Communicate effectively to understand and incorporate stakeholder feedback into the design process.

**Design Development**:

- Prepare rough drafts based on agreed-upon briefs.
- Utilize software and/or manual techniques to create illustrations, logos, and other designs.

**Collaboration and Finalization**:

- Test graphics across various media to ensure optimal visual representation.
- Review final layouts and suggest improvements if needed.

**Project Coordination**:

- Complete projects by coordinating with outside agencies, art services, printers, etc.
- Ensure projects are delivered within established timelines and meet high-quality standards.

**Continuous Improvement**:

- Maintain technical knowledge by attending design workshops, reviewing professional publications, and participating in professional societies.
- Stay updated on industry trends and incorporate innovative design techniques into projects.

**Team Collaboration**:

- Contribute to the team effort by accomplishing results within set timelines.
- Collaborate with cross-functional teams to ensure a cohesive and unified visual identity.

**Content Creation**:

- Collaborate with the teams to understand campaign goals and messaging.
- Translate marketing concepts into visually appealing and engaging graphics.
- Create various types of visual content, including infographics, illustrations, and banners.

**Photography and Video Making**:

- Plan and execute photoshoots to capture high-quality images for marketing materials.
- Create videos that align with marketing campaigns, using animations, motion graphics, and live footage.

**Editing**:

- Edit and enhance photos to ensure they meet quality and branding standards.
- Edit videos, including cutting, splicing, adding effects, and optimizing for various platforms.
- Review and incorporate feedback from the stakeholders to refine designs.

**Designing**:

- Design visually appealing graphics for various channels, such as social media, websites, and print materials.
- Develop layouts for advertisements, brochures, flyers, and other marketing collateral.
- Maintain a consistent brand identity in all design elements.

**Brand Consistency**:

- Ensure that all design work reflects the company's branding guidelines.
- Work closely with the marketing manager to maintain brand consistency across all materials.
- Incorporate brand colors, fonts, and visual elements into designs.

**Qualification**:

- 2 - 4 years of experience as a Graphic Designer or similar role.
- Proficient in graphic design software and tools. (Illustrator, Photoshop, Corel Draw, After effects, Premier Pro, InDesign)
- Strong portfolio showcasing creative and diverse design projects.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects simultaneously.
- Familiarity with the latest design trends and technologies.