Jr. Digital Marketing Executive

5 days ago

Sola Ahmedabad Gujarat, India Novus automation Pvt Ltd Full time

**Key Responsibilities:Strategy & Planning**:

- Develop and execute integrated 360-degree digital marketing strategies that align with business goals.
- Create digital marketing roadmaps and campaign plans with KPIs and ROI targets.
- Collaborate with creative, product, and sales teams to ensure cohesive messaging across all platforms.

**Campaign Execution**:

- Coordinate with agencies or internal teams for campaign production, design, and rollout.
- A/B test creatives, messaging, and targeting to optimize performance.

**Content & Social Media**:

- Manage brand presence across social platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)
- Monitor social listening and engagement metrics to adjust strategies.

**SEO & SEM**:

- Optimize website and landing pages for search engines (on-page and off-page SEO).
- Manage paid search campaigns, ensuring optimal performance and ROI.
- Segment audiences and personalize communication using CRM data.

**Analytics & Reporting**:

- Use tools like Google Analytics, Search Console, Facebook Ads Manager, and other dashboards to analyze campaign effectiveness.
- Provide weekly/monthly reports on performance, insights, and recommendations.
- Track attribution, conversions, and customer journey across all touchpoints.

**Offline Integration (Optional)**:

- Coordinate with offline marketing/PR/events teams to ensure consistent omnichannel campaigns.
- Support ATL/BTL campaigns with digital amplification.

**Key Skills Required**:

- Strong knowledge of 360-degree digital marketing
- Hands-on experience with performance marketing platforms (Google Ads, Facebook Business Manager, etc.)
- Content marketing and social media strategy
- Strong copywriting and communication skills
- Excellent project management and multitasking ability
- Data-driven mindset with an eye for creativity

Pay: ₹180,000.00 - ₹240,000.00 per year

**Experience**:

- digital marketing executive: 1 year (required)
- performance marketing(google ads,meta ads etc): 1 year (required)
- Google Analytics, Google Tag Manager, SEO tools(SEMrush: 1 year (required)

Work Location: In person

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