PPC Expert

**Job Position: PPC Expert**

**Experience : 3-4 Years**

**Location : Thane, Maharashtra**

**Education: Graduate with completed course of above skill set.**

**Salary Range: As Per Market Industry**

**Basic knowledge: Google AdWords (PPC), SEO, HTML, and WordPress websites.**
- An AdWords Specialist is responsible for handling PPC, CPC and CPA Marketing campaigns for customers.
- Highly skilled with Google Analytics, Bing Analytics and other web analytics tools.
- Manage all aspects of Google Ad campaigns.
- Create and optimize ad campaigns and paid search landing pages.
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Expertise in the use and understanding of the Google Ads interface.
- They are responsible for strategizing and handling marketing campaigns for the clients.
- Use Google Ads to drive a variety of online marketing campaigns.
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility.
- Collaborate with a team of marketers, Google Ads specialists, and engineers
- Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client's objectives.
- Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.
- Track and compare search results and search success through primary search channels.
- Budget Management
- Provide ideas for creative copywriting.
- Tracking KPIs through the Google AdWords Dashboard, like Impression, Average Cost, CTR & Conversion rate.
- Optimizing the Landing Page
- Analyzing the ad copies, images, and competitors landing pages for Google Ads.
- Conducting the Trend analysis on the basis of the previous performance of the clients.
- Creating attractive ad copies for campaigns on the basis of target audience, location and business.
- They should know Google Tag Manager Technical Skills

Schedule:

- Day shift

Application Question(s):

- What experience do you have with Google AdWords (PPC)?
- Are you familiar with Google Analytics and Google Tag Manager?
- Are you familiar with HTML and WordPress websites?
- Is the location convenient for you?
- What will be your notice Period?

**Experience**:

- total work: 4 years (required)

Work Location: In person