Jr. Digital Marketing Executive

4 days ago


Salt Lake Kolkata West Bengal, India Subhajit Enterprise Full time

**Experience**: 1-2 years
**Channels**: Meta (Facebook & Instagram), Google Ads, LinkedIn

**Key Responsibilities**:

- **Campaign Planning & Execution**: Set up, run, and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads for lead generation, traffic, and brand awareness.
- **Performance Monitoring**: Track KPIs such as CTR, CPC, CPM, ROAS, and conversion rates.
- **Use analytics tools**(e.g. Meta Business Suite, Google Analytics, LinkedIn Campaign Manager) for data-driven optimizations.
- **Ad Creatives & Copy**:Coordinate with content/design teams to create compelling ad copies, creatives, and landing pages tailored to platform best practices.
- **Audience Targeting**:Develop and refine custom audiences, lookalike segments, interest groups, and B2B targeting strategies on LinkedIn.
- **Budget Management**: Manage monthly ad budgets effectively, ensuring optimal performance within allocated spends.
- **Reporting & Insights**: Prepare weekly/monthly performance reports with actionable insights and suggestions for improvement.
- **Skills**: Proficiency in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
- Understanding of SEO basics, UTM tracking, and remarketing strategies
- Comfortable with A/B testing and ad performance benchmarking

**Growth Path**: Opportunity to evolve into a Performance Marketing Manager or Growth Strategist role with experience in multichannel funnel optimization and strategic planning.

Pay: ₹12,000.00 - ₹25,000.00 per month

**Benefits**:

- Flexible schedule
- Provident Fund

Schedule:

- Day shift

Work Location: In person



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