Tl-marke Chhmktng

: The role has grown to own and deliver on identified key segments of our business such as Customer lifecycle and experience. Has moved to executing identified potential game changer initiatives that when executed with precision and care can give us the delta that we need in our identified parameters Focus on driving key financial and service interactions across touch points across customer lifecycle to ensure we address the customer expectations & concerns. Continuously introducing and measuring the change. Benchmark important elements and re imagine the ideal interaction and ensure implementation of the same collaborating with multiple stakeholders to make it a success. Drive unique customer history at various touchpoints, use the data to create journey maps for the customer. Identify key customer segments we want to influence with variable content and mediums to drive higher engagement. Plan and execute as per our category protection theme based engagement for identified segments to drive increased engagements in the login sections. Maturity Win back and Revenue Assurance programs and create recognition and knowledge sharing initiatives that would drive momentum in winning and bringing back customers to the fold

Job Context:/Job Challenges: Aditya Birla Sun Life Insurance Co. launched its life insurance business in India in March of 2000 with a vision to create long term value along with market leadership, to help people mitigate risks of life, accident, health and enhance the financial future of customers, including enterprises. BSLI is one of the leading players in the Private Life Insurance Industry in India today. Pioneers of the unique Unit Linked Life Insurance Solutions in India, they have been focused on investment Linked Insurance Products, supported with protection products to maintain leadership in product innovation Expectation Management (Bank and ABSLI Sales teams) The key role of each Marketing Manager is to ensure that the internal customers such as HDFC Bank and ABSLI Team Speed and relationship management are extremely important. Managing stakeholders with good skills in execution is hygiene. Liaison with Vendors for implementation Co-ordination with agencies for qualitative and rapid output is of immense importance. Liaising with vendors for error free implementation

**Qualifications**:
Any Graduate

**Minimum Experience Level**:
3-10 Years

**Report to**:
Senior Chief Manager