Marketing Ninja

**Marketing Ninja (Marketing & Sales)**

Location: Guwahati, Assam

Company: Goodwyn Tea (A Sirohia Family Enterprise)

Reports To: Director - Retail & Brand Development

**Purpose of the Role (WHY this role exists)**

To make Assam Tea globally admired and locally loved. The mission is to build a strong Goodwyn Tea retail presence across every key tourist destination of Assam — ensuring that before leaving Assam, every second traveler experiences authentic, single-origin Goodwyn Tea.

**Core Values Alignment**
- Authenticity: Believes in purity, storytelling, and honest products.
- Connection: Loves talking to people and sharing stories over chai.
- Passion: Deeply proud of Assam’s heritage and eager to make it famous worldwide.
- Purpose: Works not just for sales numbers, but for a mission — to make tea synonymous with Assam again.
- Discipline: Lives by timelines, structure, and results.
- Innovation: Thinks creatively, experiments boldly, and finds new ways to connect people with tea.

**Key Responsibilities (WHAT the role delivers)**
- Lead the expansion of Goodwyn Tea across Assam’s airports, railway stations, tourist towns, hotels, and cultural hubs.
- Identify and onboard new retail partners, experience counters, and flagship stores.
- Create and execute brand campaigns celebrating “Assam’s Tea Legacy.”
- Design collaborations with Assam Tourism and curate immersive chai experiences.
- Build consistent digital and offline visibility through engaging content and events.
- Be the voice and face of Goodwyn — engage, listen, and connect with customers.
- Launch loyalty programs and experiential chai sessions to make Goodwyn a daily ritual.
- Define and achieve monthly and quarterly sales targets.
- Drive performance, profitability, and marketing ROI across all outlets.
- Build and lead a passionate team of retail storytellers and chai ambassadors.
- Inspire with energy, empathy, and excellence.

Attribute

Requirement

Experience

7-10 years in marketing or sales (FMCG / Perfume / Cosmetic / Lifestyle / Tea industry preferred)

Background

Education

Graduate / MBA in Marketing, Brand, or Retail Management

Traits

Extroverted, confident communicator, innovative thinker, relationship-builder

Skillset

Strategic marketing, retail development, storytelling, customer insights

Languages

Fluent in English, Assamese, and Hindi

Travel

Willing to travel frequently across Assam

**Success Metrics (HOW success is measured)**
- 20+ new Goodwyn Tea touchpoints established in Assam within 12 months
- Retail sales growth of 50% YOY in Assam region
- 100,000+ customers served in tourist markets
- Brand recognition across airports, hotels, and premium stores
- “Goodwyn Tea - Taste of Assam” campaign successfully executed

**Compensation & Growth Path**
- Competitive fixed salary + performance-based incentives
- Opportunity to grow into a Pan-India Retail Head role as the brand expands nationwide
- Direct mentorship from company leadership and exposure to international branding initiatives

If you are a proud daughter of Assam who dreams of making her homeland’s tea the pride of the world — this is your calling.

Subject: Marketing Ninja - Goodwyn Tea Assam

Note: if you are serious please write to us a note that why you’re the best person for the role

Work Location: In person