Chief Marketing Officer

22 hours ago

Delhi Delhi, India Enhanced Labs Full time

**Location**: New Delhi, India (Hybrid - on-site but partly remote)
**Industry**: Health & Wellness / E-commerce
**Employment Type**: Full-time
✨ About Us
Enhanced Labs is an international supplement company in the bodybuilding and biohacking space. Our mission is to empower individuals to optimize their health, performance, and overall well-being through innovative, science-backed products. We are committed to delivering cutting-edge solutions that enhance physical and cognitive capabilities, enabling our customers to reach their full potential.
Role Overview
We are seeking a dynamic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts for the India market. The CMO will play a key role in developing and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth, especially in the e-commerce space focused on supplements and wellness products.
This role blends high-level strategy with hands-on execution, requiring a strong understanding of performance marketing, e-commerce dynamics, and customer experience in the health and wellness industry.
Key Responsibilities
- Strategic Leadership: Define and execute the overall marketing strategy in alignment with company goals, guiding the team with clear direction.
- Brand Development: Strengthen Enhanced Labs’ brand identity and ensure consistent messaging across all channels.
- Product Launches: Lead go-to-market plans, positioning, pricing, and promotion in collaboration with product teams.
- Customer Engagement: Deepen understanding of customer needs and implement strategies to improve loyalty and retention.
- Content Strategy: Develop and manage content that educates, engages, and drives conversions across platforms.
- Team Leadership: Build, mentor, and manage a high-performing marketing team and foster a culture of innovation.
- Budget Management: Allocate and monitor marketing budgets to maximize ROI and meet performance targets.
- Partnerships: Identify and pursue strategic partnerships to expand reach and brand credibility.

Requirements & Qualifications
- Proven success in senior marketing roles, preferably in the health, wellness, or supplements industry
- Genuine passion for health and wellness, with a solid grasp of the biobuilding and biohacking space
- Deep understanding of digital performance marketing, SEO, and analytics
- Proficient in tools like Meta Business Suite, Google Ads, GA4, Shopify, CRM platforms,
- Demonstrated ability to develop and execute effective marketing strategies
- Strong analytical mindset with experience in data-driven decision-making
- Exceptional leadership and team management capabilities
- Excellent communication and interpersonal skills
- Based in or willing to commute to New Delhi (hybrid)

What We Offer
- Competitive salary and performance bonuses
- Flexibility through a hybrid work setup
- A passionate, collaborative team environment
- High-impact role in a mission-driven company
- Opportunities for professional growth and global exposure

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