Performance Marketer

5 days ago

Bengaluru, India Changing Tree Full time

**Bangalore, India**

**Requirements**:
**Experience**: 3 to 8 years
- Revenues, Engagement, Retention, and Win-backs Own complete Digital Farm to Fork from Consumer Intelligence, consumer segment modeling, campaigns management,and analytics
- Develop, own, and execute the digital go-to-market strategy.Own digital marketing revenue, costs, and spends. Build a Single Customer View, consumer models, segments, and look alike strategy in-line with the business and revenue goals - acquisition, engagement, retention, and win-backsOptimally invest across digital platforms and monitor the performance of each digital platform
- Identify and implement opportunities for improvement. Optimise results for campaigns with A/B testing content. Develop deep partnerships and build Joint Business Plans with platforms, networks, affiliates, and intermediaries. Develop, Implement, and own deep API integrations with partners and intermediaries
- CDP, Google, Facebook, ad networks, etc: Constantly learn and be the technology & data evangeliser for digital marketing at Changing Tree for clients. Be up to date with new methodologies, products, and platforms.
- Experience: - At least 3-8 years in digital / performance marketing
- Strong understanding of marketing technology - Experience in managing a multi-crore digital marketing budget.
- Should have seen scale in digital marketing operation Experience in developing and implementing a digital marketing strategy for acquisition, engagement retention and win backs
- Experience managing programmatic, affiliate, re -marketing and biddable platforms like Google, Facebook,Twitter, InMobi, etc Experience in implementing and using CDP/DMP and direct integrations with platforms Exposure to running integrated campaigns with the usage of 1st party and 3rd party data
- Knowledge of Analytics, Attribution, and Planning tools. Google Analytics, AppsFlyer, MixPanel, Adobe Omniture, comScore, etc. Strong marketing and business mindset backed with good problem-solving skills Visionary with a Strategic bent of mind.
- Manage market places: Should be able to manage Amazon (AMS), Flipkart, other suitable market places.

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