SEO Expert

**Full job description**

As a SEO Specialist at **Inspiro Web Solutions**, you will be part of our in-house team responsible for improving the search engine visibility and driving organic website traffic. With 3 years of experience in SEO, you will be expected to contribute to both on-page and off-page SEO activities, keyword research, content optimization, and continuous performance tracking.

**Key Responsibilities**:
**On-Page SEO Optimization**:

- Conduct comprehensive website audits to pinpoint areas for SEO improvement.
- Optimize web pages by refining meta tags, header tags, URL structures, and content for target keywords.
- Implement effective internal linking strategies for enhanced user experience and SEO performance.
- Ensure website content is aligned with best SEO practices for both desktop and mobile versions.

**Off-Page SEO**:

- Create and execute link-building strategies to acquire high-quality backlinks.
- Develop outreach campaigns to secure guest posts and backlink opportunities from authoritative sites.
- Monitor and manage backlinks to ensure their quality and relevance.

**Content Strategy & Development**:

- Collaborate with content creators to develop keyword-optimized blog posts, articles, and landing pages.
- Analyze user intent and recommend content topics to improve site traffic and engagement.
- Ensure that content follows SEO best practices and targets high-volume, relevant keywords.

**SEO Analytics & Reporting**:

- Regularly track and measure SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Generate reports highlighting key SEO metrics such as organic traffic, rankings, click-through rates, and bounce rates.
- Use data insights to optimize SEO strategies and provide actionable recommendations to clients.

**Technical SEO**:

- Work with the development team to identify and fix technical SEO issues (e.g., site speed, mobile optimization, crawl errors).
- Implement structured data (Schema Markup) to enhance search engine understanding of website content.
- Monitor indexing issues and ensure pages are properly indexed by search engines.

**Competitor & Industry Analysis**:

- Perform regular competitor analysis to identify trends and SEO strategies in the industry.
- Stay updated with the latest SEO techniques, algorithm updates, and industry best practices.

**Collaboration & Communication**:

- Collaborate closely with other digital marketing teams, including social media, PPC, and web development.
- Provide SEO insights and recommendations for client meetings, discussions, and strategy sessions.
- Communicate SEO strategies clearly and effectively to internal teams and clients.

**Capability to Handle Multiple SEO Projects Single-Handedly**
- Manage end-to-end SEO strategies for multiple projects simultaneously, ensuring each aligns with client goals and timelines.
- Conduct detailed website audits, keyword research, and competitor analysis for each project.
- Prioritize tasks across projects effectively, maintaining high-quality deliverables within tight deadlines.
- Continuously optimize workflows and strategies to enhance the performance of multiple SEO campaigns simultaneously.
- Stay organized and ensure no compromise in quality while juggling various tasks across different projects.

**Key Skills & Requirements**:

- **Experience**: 3 years of hands-on Agency based SEO experience is must, including expertise in on-page and off-page SEO, keyword research, and content optimization.
- **SEO Tools**: Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- **Content Optimization**: Strong ability to work with content teams to optimize text for SEO purposes.
- **Technical Skills**: Understanding of HTML, CSS, and familiarity with content management systems (CMS) like WordPress.
- **Analytical Thinking**: Ability to analyze data, draw insights, and make data-driven SEO recommendations.
- **Communication**: Strong written and verbal communication skills, able to articulate complex SEO concepts to both technical and non-technical stakeholders.
- **Problem-Solving**: Capable of identifying SEO issues and implementing corrective actions effectively.
- **Detail-Oriented**: High attention to detail in content and technical SEO optimization.
- **Certifications**: Google Analytics, SEMrush, or any other SEO-related certifications are a plus.

**Preferred Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or related fields.
- Previous experience working in a fast-paced digital marketing agency is a must

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

**Job Type**: Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 2 years (preferred)

Work Location: In person