Healthcare Marketing Executive

1 week ago

Ghaziabad Uttar Pradesh, India Bapu Dham Ayurvedic, Naturopathy & Yoga Centre Full time

**Position Overview**

We are seeking a dynamic and results-driven Healthcare Marketing Executive to join our team. In this role, you will be responsible for developing and implementing strategic marketing plans to promote our healthcare services and products. Your efforts will directly impact our brand awareness, patient engagement, and overall market presence.

**Key Responsibilities**
- **Develop Marketing Strategies**: Create comprehensive marketing strategies that align with the company's goals and objectives. Focus on promoting healthcare services, products, and initiatives to target audiences.
- **Campaign Management**: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media. Ensure campaigns are effective, on budget, and deliver measurable results.
- **Market Research**: Conduct market research to identify trends, opportunities, and competitive landscape. Use insights to refine marketing strategies and tactics.
- **Brand Management**: Maintain and enhance the company’s brand image and reputation. Ensure all marketing materials and communications are consistent with brand guidelines.
- **Digital Marketing**: Optimize online presence through SEO, SEM, and social media marketing. Manage website content and oversee online advertising efforts.
- **Event Coordination**: Plan and coordinate marketing events such as health fairs, workshops, webinars, and conferences. Ensure successful event execution and follow-up.
- **Collaboration**: Work closely with the sales team, healthcare professionals, and external partners to ensure cohesive marketing efforts. Collaborate with internal departments to align marketing activities with overall business objectives.
- **Analytics and Reporting**: Track and analyze marketing performance using key metrics. Prepare regular reports to assess the effectiveness of marketing strategies and campaigns. Make data-driven decisions to improve future initiatives.
- **Budget Management**: Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

**Skills**:

- Strong understanding of healthcare industry trends and regulations.
- Proficiency in digital marketing tools and platforms, including Google Analytics, AdWords, SEO, and social media management tools.
- Excellent written and verbal communication skills.
- Creative thinking with the ability to develop innovative marketing strategies.
- Strong project management skills with the ability to multitask and meet deadlines.
- Analytical mindset with the ability to interpret data and make informed decisions.

**Personal Attributes**:

- Detail-oriented and highly organized.
- Ability to work both independently and as part of a team.
- Strong interpersonal skills with the ability to build and maintain relationships.
- Passion for healthcare and commitment to improving patient outcomes.

**How to Apply**

If you are passionate about healthcare marketing and ready to make a difference, we want to hear from you Please submit your resume and cover letter to **[+91-9810492270].**

Pay: ₹20,000.00 - ₹25,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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