Digital Marketing

**Responsibilities**:
1. Conduct keyword research to identify high-value target keywords and
optimize website content accordingly.
2. Implement on-page SEO strategies including meta tags, headers,
internal linking, and URL structure optimization.
3. Manage off-page SEO activities such as link building, guest blogging, and
influencer outreach to improve website authority and domain ranking.
4. Monitor website performance using tools like Google Analytics, Google
Search Console, and SEO software to track keyword rankings, organic
traffic, and user engagement metrics.
5. Analyze SEO data and trends to identify opportunities for improvement
and develop actionable insights to increase search visibility.
6. Collaborate with content creators, web developers, and marketing
teams to ensure SEO best practices are integrated into all digital
initiatives.
7. Stay up-to-date with the latest SEO trends, algorithm updates, and
industry best practices to maintain a competitive edge.
8. Provide regular reports and analysis on SEO performance, trends, and
recommendations for optimization to
management.
9. Develop and implement comprehensive marketing strategies to increase
visibility, traffic, and sales on online marketplaces such as Amazon,
Flipkart, etc.
10. Conduct market research to identify trends, customer preferences, and
competitor strategies to inform marketing initiatives.
11. Optimize product listings including titles, descriptions, images, and
keywords to improve search ranking and conversion rates.
12. Manage advertising campaigns including sponsored products, display
ads, and promotions to maximize ROI.
13. Monitor and analyze key performance metrics such as traffic, conversion
rates, and sales to evaluate the effectiveness of marketing initiatives
and make data-driven decisions.
14. Collaborate with cross-functional teams including sales, product
management, and creative services to ensure cohesive branding and
messaging across all channels.
15.Stay up-to-date with the latest SEO trends, algorithms, and best practices to maintain a competitive edge in lead generation and conversion optimization.

**Must have skillset**:
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- Focused on lead generation and conversion, play a vital role in driving qualified leads to our website through effective conversion optimization strategies.
- Perform on-page and off-page SEO optimization, including but not limited to meta tags, headers, URLs, and internal linking.
- Optimize website content, landing pages, and conversion funnels to improve user engagement and maximize lead generation.
- Implement on-page and off-page SEO tactics to improve website visibility and search engine rankings.
- Monitor website performance metrics, including traffic, leads, and conversions, using tools such as Google Analytics and Google Search Console.
- Analyze user behavior and conversion data to identify areas for improvement and implement optimization strategies.
- Conduct A/B testing and optimization experiments to improve website conversion rates and lead quality.
- Implement technical SEO best practices to ensure website functionality, speed, and accessibility for both users and search engines.
- Regularly reporting on SEO performance metrics, lead generation KPIs, and conversion rates to stakeholders.
- Experience with website analysis using a variety of analytics tools including: Moz, SEMrush, Ahrefs, Google webmaster tool, Link analysis tools, competitor analysis tools, other link and keyword research tools

Pay: ₹15,000.00 - ₹35,000.00 per month

Schedule:

- Monday to Friday

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person