Fashion Merchandiser with PR Expertise

**Job Post: Fashion Merchandiser with PR Expertise**

**Location**: Vibhuti Khand, Gomti Nagar, Lucknow

**Industry Type**: Fashion Industry

**Experience**: Minimum 3 years

## Job Description:
We are looking for a skilled **Fashion Merchandiser with PR Expertise** to join our team. This role focuses on fashion merchandising with an integrated approach to public relations, essential for driving the brand's growth. You will be responsible for pitching to retailers, managing product lines, and increasing B2B sales. Your role will involve building strong relationships with all retailers—both e-commerce and brick-and-mortar—ensuring that our brand is well-represented and strategically placed to grow in the market.

## Responsibilities:
1. **Merchandising Strategy & B2B Sales Growth**:

- Develop and execute merchandising strategies that align with brand goals and emerging market trends.
- Pitch and present product lines to both e-commerce and traditional retailers that fit with the brand's vision.
- Increase the number of B2B sales by expanding partnerships with retailers and distributors.
- Manage inventory flow and ensure the timely delivery of products to retail partners.

2. **PR Integration for Merchandising**:

- Utilize PR strategies to enhance merchandising efforts by collaborating with influencers and media outlets.
- Support product launches with well-timed PR campaigns that drive brand visibility in retail environments.
- Build strong relationships with key influencers, clients, and media outlets to secure brand coverage and retail opportunities.

3. **Retail & E-commerce Integration**:

- Coordinate with e-commerce platforms and retail partners to ensure smooth product listings, stock management, and order fulfillment.
- Ensure products are uploaded accurately on e-commerce platforms, with correct details and images.
- Track and monitor product movement across all retail channels, ensuring seamless stock and order management.

4. **Line Sheets & Product Presentations**:

- Create line sheets, lookbooks, and catalogs for presenting collections to potential retail partners.
- Collaborate with sales and marketing teams to create engaging materials that highlight the brand’s offerings.
- Manage and maintain product flow for shoots, retailer orders, and promotional campaigns.

5. **Trend Research & Market Positioning**:

- Research emerging fashion trends and market shifts to inform merchandising and PR strategies.
- Incorporate trend insights into product development and retail strategies to ensure the brand stays ahead of the curve.
- Present these insights to the team and ensure that retail campaigns align with current market demands.

6. **Retailer & B2B Relationship Management**:

- Pitch new retail opportunities and partnerships that align with the brand’s aesthetic and target market.
- Maintain strong, ongoing relationships with retail partners, ensuring smooth communication and operations.
- Collaborate closely with retailers to ensure the brand’s collections are positioned effectively in stores.

7. **Content Creation & Campaign Coordination**:

- Work with the creative team to develop content for promotional campaigns that align with merchandising objectives.
- Oversee content calendars, ensuring that all campaigns are aligned with product launches and retail events.
- Coordinate shoot logistics, ensuring garments, props, and teams are well-prepared for promotional content creation.

## Requirements:
1. **Education**:

- Bachelor’s degree in Fashion Merchandising, Fashion Communication, Public Relations, or a related field.

2. **Experience**:

- Minimum 3 years of experience in fashion merchandising, with a proven track record in increasing B2B sales and working with both e-commerce and traditional retailers.

3. **Skills**:

- Strong merchandising skills, including creating line sheets, managing product flows, and pitching to retailers.
- Excellent communication and relationship-building abilities, with experience in PR strategies that support merchandising.
- Ability to handle both e-commerce integration and brick-and-mortar retail operations.
- Proficiency in MS Office and e-commerce platforms.
- Creative thinking and strong trend research skills to ensure the brand stays ahead of the market.
- Ability to work in a fast-paced environment, managing multiple tasks and relationships.

If you are passionate about fashion merchandising and have a strong understanding of PR's role in driving retail success, we would love to hear from you.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off
- Work from home

Schedule:

- Day shift

Supplemental Pay:

- Overtime pay
- Yearly bonus

**Experience**:

- total work: 4 years (preferred)

**Language**:

- English (required)

**Location**:

- Lucknow District, Uttar Pradesh (preferred)

Work Location: In person

Expected Start Date: 15/10/2024