PPC

4 days ago

Noida, India IS Global Web Full time

**_Job Description: -_**:

- _ Perform daily account management and of pay per click accounts on Google AdWords and other search platforms for a variety of clients._
- _ Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics._
- _ Manage and maintain updates for large keyword lists._
- _ Provide creative copy suggestions and graphical ad templates._
- _ Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms._
- _ Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals._
- _ Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives._
- _ Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives._
- _ Keep pace with search engine and PPC industry trends and developments._
- _ Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals._
- _ Monitor and evaluate search results and search performance across the major search channels._
- _ Communication to team and management on project development, timelines, and results._
- _ Work closely with the other team members to meet client goals._

**_ Professional Competencies_**:

- _ Passion for Search and internet marketing._
- _ Outstanding ability to think creatively, and identify and resolve problems._
- _ Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere._
- _ Ability to clearly and effectively articulate thoughts and points._
- _ High levels of integrity, autonomy, and self-motivation._
- _ Excellent analytical, organizational, project management, and time management skills._

**_ Professional Skills / Qualifications_**:

- _ 4-5 years’ experience in an agency or similar setup_
- _ Experience in Search Engine Marketing (SEM) and Paid Search (PPC)._
- _ Proficiency in MS Excel, PowerPoint, and Word._
- _ Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools._
- _ Experience working with popular PPC ad platforms (AdWords)._
- _ AdWords / Analytics certification will be a plus._
- _ MBA so similar degree preferred._

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