
Content Writer
1 day ago
**About Us**
MioSalon, a leading salon and spa management software trusted by businesses in 25+ countries, is looking for a Web Content Writer to craft high-quality, engaging, and SEO-driven content. If you have a passion for storytelling and a knack for creating impactful white papers, case studies, and web content, we’d love to hear from you
**Key Responsibilities**
- **Content Development**: Research, write, and edit **white papers**, **case studies**, **blogs**, and **landing pages** focused on salon and spa management, customer success stories, and industry trends.
- **SEO Best Practices**: Create SEO-optimized content to improve organic visibility and website rankings. Use strategic keywords, meta descriptions, and link-building techniques.
- **Collaboration**: Work closely with marketing, design, and product teams to develop compelling content that aligns with the brand voice and business goals.
- **Customer Success Stories**: Interview customers to craft engaging case studies that highlight MioSalon’s impact on their business.
- **White Papers and Reports**: Research and produce thought leadership materials that showcase MioSalon as a trusted expert in the beauty and wellness software industry.
- **Content Calendar Management**: Plan, schedule, and publish content aligned with campaigns and product launches.
**Qualification**
- **Performance Monitoring**: Track and analyze content performance metrics to identify improvement opportunities.
- Proven experience of 2+ years in writing **white papers**, **case studies**, and **SEO-optimized web content**.
- Excellent written communication skills with attention to detail and grammar.
- Familiarity with **SEO tools** like Google Analytics, SEMrush, or Ahrefs.
- Ability to write for a SaaS audience with a customer-centric approach.
- Basic understanding of the salon and spa industry or willingness to learn.
- Strong research skills to create data-driven, credible, and insightful content.
- Experience with CMS platforms (e.g., WordPress) is a plus.
- Bachelor’s degree in Marketing, Communications, English, or a related field.
Pay: ₹15,000.00 - ₹30,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
- Monday to Friday
**Experience**:
- Content writing: 1 year (preferred)
- total work: 1 year (preferred)
**Language**:
- Hindi (preferred)
- English (preferred)
Work Location: In person
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