Content Writer

2 days ago

Gurgaon Village Gurugram Haryana, India Certera Solutions Full time

**JOB DESCRIPTION: CONTENT WRITER**

**Location**: Office-Based
**Department**: Creative & Marketing
**Reports To**: Digital Marketer
**Experience**: 2-4 years
**Employment Type**: Full-time

**About Certera Solutions**
- Certera Solutions is an innovative Ed-Tech company committed to transforming education through digital solutions. We empower learners, educators, and institutions with cutting-edge tools, courses, and resources to make learning accessible, engaging, and effective._

**Job Summary**

**Key Responsibilities**

**1. Content Creation & Strategy**
- Write, edit, and optimize **Ed-Tech-focused content**:

- **Blogs/articles** (e.g., “AI in Classroom Learning,” “Microlearning Trends”).
- **Website copy** (landing pages, product descriptions).
- **Whitepapers/case studies** showcasing Ed-Tech impact.
- Ensure content aligns with **learner personas** (learners, trainers, institutions) and **brand voice**.
- **Develop SEO-friendly content to improve organic reach and engagement.**

**2. SEO & Research**
- Conduct in-depth industry & keyword research to ensure accuracy and relevance.
- Stay updated on **Ed-Tech trends** (e.g., gamification, LMS platforms, AI tools).
- Collaborate with the marketing team to align content with brand messaging & campaign goals**.**:

- Stay updated on content trends, Analyse competitor content strategies, andimplement **SEO**best practices (tools: Ahrefs, SEMrush).**.**

**3. Collaboration & Optimization**
- Work with **SMEs, designers, and marketers** to create compelling, data-backed content.
- Optimize existing content for **readability, engagement, and conversions**.
- Track performance via **Google Analytics** and adjust strategies.
- Ensure consistency in brand tone, style, and voice across all platforms.

**4. Industry Thought Leadership**
- Develop **authoritative content** (e.g., guides, webinars) to position Certera as an Ed-Tech leader.
- Simplify complex topics (e.g., adaptive learning) for diverse audiences.

**Skills & Qualifications**

**Must-Have**:

- 2-4 years of **content writing experience**, ideally in **Ed-Tech, e-learning, or education**.
- Portfolio showcasing **SEO-driven, audience-adaptive writing**.
- Proficiency in **SEO tools, CMS (WordPress/Moodle), and Google Analytics**.
- Strong **research, editing, and proofreading** skills.

**Good-to-Have**:

- Knowledge of **instructional design principles**.
- Basic **graphic design/video scripting** (Canva, Loom).
- Experience with **B2B (institutions) or B2C (learner) content**.

**Why Join Us?**

✨ **Impactful Work**: Shape the future of digital education.
✨ **Collaborative Culture**: Work with passionate educators and marketers.
✨ **Growth Opportunities**: Access to upskilling resources and industry events.

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Fixed shift
- Weekend only

Application Question(s):

- what is current in hand CTC?
- what is your expected in hand CTC?
- Are you comfortable for the job location?

**Experience**:

- content writing: 2 years (required)

Work Location: In person

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