PPC Executive

2 days ago

Chandigarh Chandigarh, India Integgral Corporate Service Full time

**Key Responsibilities**:
**Campaign Management**:

- Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others.
- Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance.
- Create and manage ad copy, landing pages, and bid strategies to achieve campaign objectives.

**Performance Analysis**:

- Monitor and analyze campaign performance using tools like Google Analytics, Google Ads reports, and other analytics platforms.
- Prepare regular performance reports and provide actionable insights to improve campaign effectiveness.
- Adjust strategies and budgets based on performance data and industry trends.

**Budget Management**:

- Develop and manage PPC budgets, ensuring optimal allocation and effective spend.
- Forecast and track budget spend to maximize ROI and achieve client goals.

**Collaboration**:

- Work closely with the marketing team, designers, and content creators to ensure alignment between PPC campaigns and overall marketing strategies.
- Communicate campaign progress, results, and recommendations to clients and stakeholders.

**Continuous Improvement**:

- Stay up-to-date with industry trends, platform updates, and emerging technologies.
- Continuously test and refine PPC strategies to enhance campaign performance and achieve client objectives.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- years of experience managing PPC campaigns, with a proven track record of success.
- Proficiency in PPC platforms (Google Ads, Bing Ads, Facebook Ads, etc.) and analytics tools (Google Analytics, etc.).
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent communication skills, both written and verbal.
- Ability to work independently and manage multiple projects simultaneously.

Pay: ₹8,086.00 - ₹27,000.00 per month

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Experience**:

- total work: 1 year (required)

Work Location: In person

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