Marketing Executive

2 weeks ago

Swami Vivekananda Nagar Kota Rajasthan, India Gurcharanam academy Full time

We are seeking a dynamic and results-driven Marketing Executive to join our team.

**Key Responsibilities**

Market Research and Analysis:

- Conduct market research to identify potential student segments and their needs.
- Analyse competition and market trends to create effective marketing strategies.

Lead Generation:

- Identify and generate leads through various channels such as online platforms, social media, referrals, field and outreach programs.
- Maintain a database of potential students and follow up with them regularly.

Sales and Enrollment:

- Arrange meetings, Home & Inside consultations and deal breaking with prospective students and their parents.
- Explain the institute's courses, benefits, and unique selling points.
- Assist students in the enrollment process, including documentation and fee collection.

Relationship Building:

- Build and maintain strong relationships with parents, students, and educational consultants.
- Address inquiries, concerns, and feedback promptly to ensure a positive experience.

Marketing and Promotion:

- Collaborate with the marketing team to create and execute promotional campaigns.
- Participate in events, workshops, and fairs to promote the institute.

Reporting and Data Analysis:

- Prepare regular reports on lead conversion rates, sales activities, and market insights.
- Use data analysis to optimize strategies for improved results.

Achieving Targets:

- Work towards and achieve enrollment targets set by the institute.
- Monitor progress and take corrective actions when necessary.

Product Knowledge:

- Stay updated on course offerings, curriculum changes, and industry developments.
- Be prepared to answer questions and provide detailed information about the coaching programs.

Team Collaboration:

- Collaborate with other team members, including counselors, educators, and marketing professionals, to ensure a seamless enrollment process.

Continuous Improvement:

- Seek opportunities for process improvement and suggest innovative ideas to enhance business development strategies.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven experience in marketing, with a track record of successful campaigns.
- Excellent written and verbal communication skills.

Pay: ₹10,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Swami Vivekananda Nagar, Kota, Rajasthan: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Marketing: 1 year (required)
- Sales & Marketing: 1 year (preferred)

**Language**:

- English (required)

Work Location: In person

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