Content Creator

3 days ago

Mumbai Maharashtra, India RAS BEAUTY PVT LTD Full time

**Job Title**: Content Creator - Skincare Brand
**Location**: Mumbai
**Department**: Marketing
**Reports to**: Marketing Manager / Head of Brand

**About Us**:
At RAS, we believe skincare is more than routine—it's a ritual of self-care. We are a growing skincare brand focused on clean, science-backed formulations that deliver real results. We're seeking a creative and strategic Content Creator to help us tell our story, grow our community, and elevate our digital presence.

**Role Summary**:
We’re looking for a passionate and beauty-savvy Content Creator who understands skincare, social media, and storytelling. This person will be responsible for planning, creating, and publishing high-quality content across our digital platforms to increase brand awareness, engage our audience, and drive growth.

**Key Responsibilities**:

- Develop and execute content strategies aligned with brand and campaign goals.
- Write compelling copy for posts, videos, product descriptions, and newsletters.
- Collaborate with the marketing, product, and design teams to conceptualize content around product launches, skincare education, and brand storytelling.
- Stay up-to-date with skincare trends, competitor content, and platform updates to ensure fresh and relevant content.
- Repurpose content for multiple formats and audiences while maintaining brand voice and visual identity.
- Occasionally appear on camera for tutorials, product demonstrations, or behind-the-scenes content (if comfortable).
- Track content performance metrics and optimize future content based on insights.

**Requirements**:

- 1+ year of experience in content creation, social media, or digital marketing (preferably in the beauty/skincare space).
- Strong understanding of social media platforms, especially Instagram, TikTok, and YouTube.
- Excellent writing and storytelling skills with attention to detail and tone.
- Proficient in photo and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).
- Passionate about skincare, beauty, and wellness.
- Highly organized, creative, and self-motivated.

**Preferred Qualifications**:

- Experience working with beauty influencers or UGC campaigns.
- On-camera presence or video presentation skills.
- Understanding of skincare ingredients and routines.
- Familiarity with content scheduling tools (e.g., Later, Hootsuite, Notion, etc.).

**Why Join Us?**
- Work with a passionate, innovative team that cares about people and the planet.
- Opportunity to grow in a fast-scaling beauty brand.
- Employee discounts and wellness perks.
- A collaborative, creative, and flexible work environment.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person

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