Ads Generalist

2 weeks ago


Mumbai Maharashtra, India Social Donut Full time

Can you launch and scale Meta, Google, LinkedIn, and TikTok campaigns with ROAS on lock?
- Advertising
- Mumbai
- Full-time

**About Social Donut**:
We’re a design-first creative + performance agency helping bold brands scale through scroll-stopping content and thumb-stopping media. From influencer-led campaigns to conversion-first ad funnels, we’ve helped 100+ brands grow across India, UAE, and the UK. Clients include AstroTalk, Mystic Mondays, GetVantage, and more.

**Role Overview**:
We’re looking for a **full-stack Ads Generalist** who can launch and scale paid campaigns across **Meta, Google, LinkedIn, TikTok**, and beyond. You’ll collaborate with design and strategy teams to craft, test, and optimize creatives that don’t just look good—but convert.

**Responsibilities**:

- Launch, manage, and scale paid campaigns across Meta, Google, LinkedIn, and TikTok
- Build and test full-funnel strategies (TOF/MOF/BOF) across platforms
- Write sharp briefs for creatives (static, reels, carousels, videos, etc.)
- Collaborate with design & motion team to execute high-performing creatives
- Monitor campaign performance and iterate toward KPIs (CPL, ROAS, CTR, CPM)
- Set up tracking, pixels, UTMs, custom conversions, and analytics integrations
- Report performance insights and growth ideas weekly/monthly
- Stay on top of platform trends, formats, and algorithm shifts

**Requirements**:

- 2-4 years of hands-on experience with Meta + Google Ads
- Working knowledge of **LinkedIn Ads** (for B2B and lead gen)
- Experience running TikTok Ads or short-form video campaigns is a plus
- Strong understanding of CAC, ROAS, LTV, conversion rates
- Fluent in Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Analytics
- Comfortable working on multiple brands and industries in parallel

**Bonus Points**:

- Agency or performance marketing background
- Familiarity with attribution tools like Triple Whale, Mixpanel, or Segment
- Experience working with UGC/influencer content in paid ads
- Ability to write engaging hooks and CTA copy
- Obsessed with testing, learning, and iterating


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