Digital Marketing Executive

**Job Title**: Digital Marketing Expert - Female
**Location**: Nehrunagar, Ahmedabad

**Job Type**: Full Time
**Shift**: Day
**Industry**: Information Technology

**About the Company**:
We are a forward-thinking Information Technology company, specializing in innovative digital marketing strategies for our diverse portfolio of clients. As we continue to grow, we are looking for a talented and passionate Digital Marketing Expert to join our dynamic team. This role offers an exciting opportunity to work in a collaborative environment and make a significant impact on the digital landscape.

**Key Responsibilities:Campaign Strategy & Execution**:

- Collaborate with clients to understand their digital marketing needs and create customized advertising campaigns.
- Conduct in-depth research and analysis to determine target audiences and optimize media spend.
- Define and track KPIs to assess campaign performance and adjust strategies to maximize ROI.

**Creative & Content Development**:

- Design, create, and manage ad copy and creative assets for various platforms (Google Ads, Meta Ads, YouTube, etc.).
- Work with the creative team to produce compelling content that resonates with target audiences.
- Lead A/B testing initiatives to refine campaign messages and optimize performance.

**SEO & Website Audits**:

- Implement and optimize SEO strategies to drive organic traffic and improve search engine rankings.
- Conduct comprehensive website audits, providing actionable insights for improvements.
- Stay current with SEO trends, algorithm changes, and best practices to enhance website performance.
- Manage and execute social media campaigns across multiple platforms (Facebook, Instagram, LinkedIn, etc.).
- Build and maintain a strong social media presence, monitoring industry trends, and optimizing campaigns based on insights.

**Client Interaction & Reporting**:

- Maintain regular communication with clients to ensure campaign goals and expectations are met.
- Present campaign reports, results, and insights to clients and stakeholders, providing recommendations for future actions.
- Manage budgets, invoicing, and track overall spending to ensure efficient resource allocation.

**Continuous Learning & Improvement**:

- Stay up-to-date with the latest trends, tools, and technologies in digital marketing.
- Actively seek opportunities to optimize campaigns and improve results.
- Share industry knowledge with the team and contribute to the development of new marketing strategies.

**Qualifications**:

- Strong understanding of campaign performance metrics and analytics tools (e.g., Google Analytics, Facebook Insights, etc.).
- Familiarity with website audits and SEO best practices.
- Excellent communication skills with the ability to interact confidently with clients.
- Ability to work under pressure and meet deadlines in a fast-paced environment.
- Passionate about digital marketing and eager to learn and grow in the industry.

**Key Skills**:

- **Digital Marketing Platforms**: Google Ads, Meta Ads, YouTube, LinkedIn, Instagram, etc.
- **SEO & Website Audits**: Understanding of SEO techniques, on-page and off-page optimization, technical SEO.
- **Analytical Tools**: Google Analytics, Google Search Console, and other marketing analytics tools.
- **Content Strategy & Copywriting**: Ability to create compelling ad copy and engaging content for various platforms.
- **Social Media Marketing**: Experience in managing social media campaigns and community engagement.
- **Client Relationship Management**: Strong client-facing skills and experience in presenting and managing campaigns.
- **Budget & Campaign Management**: Experience in managing advertising budgets and maximizing ROI.

**Job Types**: Full-time, Permanent

Pay: From ₹18,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person